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Participate (or not) in international trade fairs? Decision factors of Portuguese managers

dc.contributor.authorSantos, José de Freitas
dc.date.accessioned2014-09-02T14:02:19Z
dc.date.available2014-09-02T14:02:19Z
dc.date.issued2013
dc.date.updated2014-08-31T08:38:53Z
dc.description.abstractPortugal is a small economy, with an open domestic market that needs competitive exporters to prosper. Trade fairs are an international promotion tool that can be used by firms when considering export development and expansion. This study identifies and evaluates the critical factors that influenced the decision making process of Portuguese SME’s (Small and Medium-Sized Enterprises) managers to participate (or not) in international trade fairs. The results indicate that the firm’s critical decisions factors to select an international trade fair were value for money and the stand (location, typology and size)por
dc.identifier.citationSantos, José de Freitas. Participate (or not) in international trade fairs? Decision factors of Portuguese managers, Review of International Comparative Management, 14, 5, 689-703, 2013.por
dc.identifier.urihttp://hdl.handle.net/10400.22/4891
dc.language.isoengpor
dc.relation.ispartofseries5;
dc.subjectInternational trade fairspor
dc.subjectFirm’s decision factorspor
dc.subjectPortuguese SME’spor
dc.subjectPrincipal Component Analysispor
dc.titleParticipate (or not) in international trade fairs? Decision factors of Portuguese managerspor
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage703por
oaire.citation.startPage689por
oaire.citation.titleReview of International Comparative Managementpor
oaire.citation.volume14por
person.familyNameDE FREITAS SANTOS
person.givenNameJOSÉ
person.identifier.ciencia-id391D-E3FB-7B08
person.identifier.orcid0000-0001-8233-5039
rcaap.rightsopenAccesspor
rcaap.typearticlepor
relation.isAuthorOfPublication64085031-350e-43f1-933a-cb85afa143dc
relation.isAuthorOfPublication.latestForDiscovery64085031-350e-43f1-933a-cb85afa143dc

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