Publication
Fandom, culture, and videogames: analysing what makes a successful videogame franchise through Final Fantasy
| datacite.subject.fos | Gestão | pt_PT |
| dc.contributor.advisor | Ribeiro, Sandra Patrícia Marques | |
| dc.contributor.author | Ferreira, Teresa Maria Leal | |
| dc.date.accessioned | 2023-02-17T09:19:37Z | |
| dc.date.available | 2023-02-17T09:19:37Z | |
| dc.date.issued | 2022-11-30 | |
| dc.description.abstract | This study intends to validate the importance of discussing media in the modern world by exploring how the concepts of media, fandoms and culture are related, why fandoms exist and the power of media over culture. The object of study is videogames, and more specifically the videogame franchise ‘Final Fantasy’, There is also focus in understanding their appeal over other types of media, the history and evolution of videogames and the history and business model of Square Enix, the company behind ‘Final Fantasy’ products. Additionally, object of study includes how corporate practices and decisions affect the franchise, the evolution of the franchise throughout the years and what makes it a successful videogame franchise, taking into account all the previous information. In order to achieve its purpose, the methodology used was based on qualitative methods of investigation. Document research about the topic at hand, from bibliography, ludography, and other pre-existing materials was gathered and triangulated with an online questionnaire. The information gathered from 85 participants was analysed and it was possible to conclude how the target audience for Final Fantasy experiences the games and the fandom, how it perceives cultural elements and how do they feel about corporate decisions as frequent customers, as well as their opinions on the importance of discussing media. | pt_PT |
| dc.identifier.tid | 203230035 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.22/22372 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Culture | pt_PT |
| dc.subject | Entertainment Media | pt_PT |
| dc.subject | Fandom | pt_PT |
| dc.subject | Final Fantasy | pt_PT |
| dc.subject | Franchising | pt_PT |
| dc.subject | Japan | pt_PT |
| dc.subject | Square Enix | pt_PT |
| dc.subject | Storytelling | pt_PT |
| dc.subject | Videogames | pt_PT |
| dc.title | Fandom, culture, and videogames: analysing what makes a successful videogame franchise through Final Fantasy | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Estudos Interculturais para Negócios | pt_PT |