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Authors
Advisor(s)
Abstract(s)
This study intends to validate the importance of discussing media in the modern world
by exploring how the concepts of media, fandoms and culture are related, why fandoms
exist and the power of media over culture. The object of study is videogames, and more
specifically the videogame franchise ‘Final Fantasy’, There is also focus in
understanding their appeal over other types of media, the history and evolution of
videogames and the history and business model of Square Enix, the company behind
‘Final Fantasy’ products. Additionally, object of study includes how corporate practices
and decisions affect the franchise, the evolution of the franchise throughout the years
and what makes it a successful videogame franchise, taking into account all the previous
information.
In order to achieve its purpose, the methodology used was based on qualitative methods
of investigation. Document research about the topic at hand, from bibliography,
ludography, and other pre-existing materials was gathered and triangulated with an
online questionnaire. The information gathered from 85 participants was analysed and it
was possible to conclude how the target audience for Final Fantasy experiences the
games and the fandom, how it perceives cultural elements and how do they feel about
corporate decisions as frequent customers, as well as their opinions on the importance
of discussing media.
Description
Keywords
Culture Entertainment Media Fandom Final Fantasy Franchising Japan Square Enix Storytelling Videogames