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Authors
Abstract(s)
Objetivo – O objetivo do estágio passa por compreender a estrutura e os objetivos de
marketing da marca DomSoeiro, aplicar na prática estratégias de marketing no setor da
publicidade e desenvolver habilidades de comunicação e colaboração dentro de um
ambiente empresarial.
Metodologia – A metodologia empregue foi um acompanhamento direto da execução das
atividades previstas no plano de estágio. Foi realizada uma pesquisa de mercado de modo
a realizar uma estratégia de marketing para a marca DomSoeiro, seguida de um
levantamento e análise de dados.
Resultados – Os principais resultados são as vendas geradas e o crescimento nas redes
socias da marca, fazendo com que esta tenha ganho visibilidade e notoriedade pelo
público-alvo, gerando conversões.
Conclusão – As contribuições deste estágio foram o apoio no marketing da marca,
fornecendo novos dados, sobre o público-alvo, através da análise de campanhas,
permitindo que as próximas tenham mais sucesso
Objective - The objective of the internship is to understand the structure and marketing objectives of the DomSoeiro brand, to apply marketing strategies in practice in the advertising sector and to develop communication and collaboration skills within a business environment. Methodology - The methodology employed was direct monitoring of the execution of the activities set out in the internship plan. Market research was carried out to develop a marketing strategy for the DomSoeiro brand, followed by data collection and analysis. Results - The main results are the sales generated and the growth in the brand's social networks, meaning that the brand has gained visibility and notoriety among the target audience, generating conversions. Conclusion - The contributions of this internship have been to support the brand's marketing, providing new data on the target audience through campaign analysis, allowing future campaigns to be more successful.
Objective - The objective of the internship is to understand the structure and marketing objectives of the DomSoeiro brand, to apply marketing strategies in practice in the advertising sector and to develop communication and collaboration skills within a business environment. Methodology - The methodology employed was direct monitoring of the execution of the activities set out in the internship plan. Market research was carried out to develop a marketing strategy for the DomSoeiro brand, followed by data collection and analysis. Results - The main results are the sales generated and the growth in the brand's social networks, meaning that the brand has gained visibility and notoriety among the target audience, generating conversions. Conclusion - The contributions of this internship have been to support the brand's marketing, providing new data on the target audience through campaign analysis, allowing future campaigns to be more successful.
Description
Keywords
Estratégia de marketing Comunicação Pesquisa de mercado Campanhas Marketing strategy Market research Communication Campaigns