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Authors
Advisor(s)
Abstract(s)
O objetivo do presente relatório de estágio de natureza profissional foca-se na
exploração do território do concelho de Matosinhos, bem como a influência que o
atendimento turístico e a realização de eventos têm na promoção do mesmo. O estágio
foi realizado na Divisão de Turismo da Câmara Municipal de Matosinhos.
Esta análise da atividade laboral tem como principal objetivo perceber as estratégias
utilizadas pelo município para a sua promoção, bem como explorar de que forma é feito
o aproveitamento do território e o atendimento aos turistas pelos vários meios
disponíveis.
Neste trabalho são analisadas as atividades e projetos incluídos na prática profissional,
bem como de que forma os mesmos vão ao encontro das estratégias definidas pela
autarquia.
É expectável que se aquira uma imagem mais profunda sobre o município de
Matosinhos e sobre a forma como a autarquia se pretende posicionar face à oferta
turística, o turismo e a visita ao concelho.
The aim of this professional internship report is to explore the territory of the municipality of Matosinhos, as well as the influence that customer service and events have on its promotion. The internship was carried out in the Tourism Division of Matosinhos Town Hall. The main aim of this analysis of the work activity is to understand the strategies used by the municipality to promote itself, as well as to explore how the territory is used and how tourists are served by the various means available. This work analyses the activities and projects included in professional practice, as well as how they meet the strategies defined by the municipality. It is expected that a deeper image of the municipality of Matosinhos and how the council intends to position itself in relation to the tourist supply, tourism, and visits to the municipality.
The aim of this professional internship report is to explore the territory of the municipality of Matosinhos, as well as the influence that customer service and events have on its promotion. The internship was carried out in the Tourism Division of Matosinhos Town Hall. The main aim of this analysis of the work activity is to understand the strategies used by the municipality to promote itself, as well as to explore how the territory is used and how tourists are served by the various means available. This work analyses the activities and projects included in professional practice, as well as how they meet the strategies defined by the municipality. It is expected that a deeper image of the municipality of Matosinhos and how the council intends to position itself in relation to the tourist supply, tourism, and visits to the municipality.
Description
Relatório de estágio
Keywords
Turismo Matosinhos Eventos Atendimento Tourism Events Customer service