| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.6 MB | Adobe PDF |
Advisor(s)
Abstract(s)
O Japão exibe uma cultura multifacetada, com tradições milenares. Embora tenha
raízes na cultura chinesa, a distância geográfica permitiu ao Japão a construção de um
modelo cultural diferenciado e cujas marcas persistem mesmo com a característica
dinâmica do povo de adaptar-se à evolução tecnológica. Por isso, a cultura japonesa é
alvo de interesse e estudo internacional. O povo japonês tem uma história rica e com
muita tradição, o Japão é um país muito conservador, mas agora devido ao acesso a
internet e a facilidade de encontrar artigos, informações e notícias, começa-se a
conhecer este país místico e pouco aberto ao exterior.
No Japão existe uma subcultura chamada de Otaku, que traduzido literalmente
s . Esta subcultura é associada às pessoas que gostam muito de um
hobby que tanto pode ir do
gaming à
informática. A nível internacional esta palavra é
associada às pessoas que têm um interesse muito profundo em anime, videojogos,
cosplays, manga e j-pop (música pop japonesa), as pessoas que têm este tipo de
interesses ficam conhecidos como Otakus.
O motivo que esteve na base da escolha deste tema foi a quase inexistência de
estudos sobre os Otakus portugueses, principalmente na área do turismo, área que está
a crescer a cada ano que passa em Portugal. Nessa perspetiva o Turismo Otaku é um
nicho do mercado que deverá crescer devido ao grande interesse que a subcultura Otaku
tem vindo a ganhar nos últimos anos.
Este trabalho de investigação tem por objetivo estudar o
Otaku
português numa
perspetiva do turismo. Identificar as intenções dos que viajaram ou pretendem viajar ao
Japão, procurando compreender as suas motivações, os lugares que gostariam de visitar
e, assim, caraterizar o perfil do
Otaku
português. Após a investigação realizada,
concluímos que o
otaku
português é maioritariamente do sexo masculino, jovem e
apresenta um nível de escolaridade elevada. Constata-se que Akihabara e Quioto são os
locais de preferência dos que já viajaram ou pretendem viajar para o Japão.
Japan has a multifaceted culture, with ancient traditions. Although rooted in Chinese culture, geographical distance has enabled Japan to build a differentiated cultural model, and its roots and values persist even with the constant technological developments. Consequently, Japanese culture is a target of interest and international study. As the Portuguese culture, the Japanese people have a very rich history and many traditions, so this culture has been the subject of research for a long time, Japan is a conservative country, but now due to the access to the internet and the ease of finding articles, information and news, we are starting to being able to know this mystical and hidden country. Within Japan there is a subculture called Otaku, which literally translates can go from gaming to computers, in Japan. Outside Japan this word is associated with people who have a very deep interest in anime, video games, cosplays, manga and j-pop (Japanese pop music), so people who have such interests are known as Otakus. The choice of this theme focus is due to the inexistence or very little studies about the Portuguese Otakus mainly in the area of tourism, an area that is growing with each passing year in Portugal and in that perspective Otaku Tourism is a niche of the market that should grow due the great interest that the Otaku subculture has been gaining in recent years. This project aims to study Portuguese Otaku from a tourism perspective. Once we identify the intentions of those who have traveled or intend to travel to Japan, and we understand their motivations and the places they would like to visit, we can define the profile of the Portuguese Otaku. This investigation allowed us to conclude that the Portuguese otaku is mostly male, young and has a high level of education. It appears that Akihabara and Kyoto are the preferred places for those who have already traveled or intend to travel to Japan.
Japan has a multifaceted culture, with ancient traditions. Although rooted in Chinese culture, geographical distance has enabled Japan to build a differentiated cultural model, and its roots and values persist even with the constant technological developments. Consequently, Japanese culture is a target of interest and international study. As the Portuguese culture, the Japanese people have a very rich history and many traditions, so this culture has been the subject of research for a long time, Japan is a conservative country, but now due to the access to the internet and the ease of finding articles, information and news, we are starting to being able to know this mystical and hidden country. Within Japan there is a subculture called Otaku, which literally translates can go from gaming to computers, in Japan. Outside Japan this word is associated with people who have a very deep interest in anime, video games, cosplays, manga and j-pop (Japanese pop music), so people who have such interests are known as Otakus. The choice of this theme focus is due to the inexistence or very little studies about the Portuguese Otakus mainly in the area of tourism, an area that is growing with each passing year in Portugal and in that perspective Otaku Tourism is a niche of the market that should grow due the great interest that the Otaku subculture has been gaining in recent years. This project aims to study Portuguese Otaku from a tourism perspective. Once we identify the intentions of those who have traveled or intend to travel to Japan, and we understand their motivations and the places they would like to visit, we can define the profile of the Portuguese Otaku. This investigation allowed us to conclude that the Portuguese otaku is mostly male, young and has a high level of education. It appears that Akihabara and Kyoto are the preferred places for those who have already traveled or intend to travel to Japan.
Description
Dissertação de mestrado
Keywords
Turismo otaku Turismo anime Turismo cultural Turismo de conteúdos Peregrinação Anime Otaku tourism Anime tourism Cultural tourism Contents tourism Anime pilgrimage