Loading...
Publication
Entre trabalho e lazer: da perceção dos stakeholders ao desenho de pacotes inovadores
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 15.06 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Este projeto de mestrado analisa o potencial da cidade do Porto enquanto destino bleisure, entendido como a combinação de viagens de negócios com experiências de lazer. O estudo parte da crescente relevância deste segmento no turismo urbano, impulsionado pela digitalização, pela flexibilização do trabalho e pela procura de experiências autênticas e sustentáveis. Este projeto tem como objetivo geral promover a inovação e a competitividade do destino Porto, por meio da identificação de lacunas na oferta turística existente e da formulação de propostas para o desenvolvimento de pacotes turísticos inovadores e sustentáveis, fundamentadas na perceção de stakeholders locais.
Para tal, foi desenvolvida uma investigação qualitativa, baseada em entrevistas semiestruturadas aplicadas a representantes de entidades públicas, unidades hoteleiras e empresas de animação turística. Os resultados permitem identificar o grau de familiaridade dos agentes turísticos com o conceito bleisure, os pontos fortes e as limitações da cidade, bem como estratégias de integração e recomendações para a criação de uma oferta mais segmentada e inovadora.
As conclusões evidenciam que o Porto dispõe de condições estruturais e culturais favoráveis à consolidação do bleisure, mas enfrenta desafios relacionados com a coordenação entre atores, a fragmentação da oferta e a necessidade de adaptação da experiência às novas exigências do mercado. O estudo contribui, assim, para a definição de práticas empresariais e políticas públicas que reforcem a atratividade, a sustentabilidade e a competitividade do destino.
This master’s project analyses the potential of the city of Porto as a bleisure destination, understood as the combination of business travel with leisure experiences. The study stems from the growing relevance of this segment in urban tourism, driven by digitalization, flexible working models, and the demand for authentic and sustainable experiences. This project aims to promote the innovation and competitiveness of Porto as a tourist destination by identifying gaps in the existing tourism offer and formulating proposals for the development of innovative and sustainable tour packages, based on the perceptions of local stakeholders. To this end, a qualitative methodology was applied, through semi-structured interviews with representatives of public entities, hotels, and tourism companies. The results reveal the degree of familiarity of tourism agents with the bleisure concept, the strengths and limitations of the city, as well as strategies and recommendations for building a more integrated and innovative offer. The findings show that Porto has favorable structural and cultural conditions for the consolidation of bleisure, but still faces challenges related to coordination among stakeholders, fragmented supply, and the adaptation of experiences to the new demands of the market. This research therefore contributes to the definition of business practices and public policies that reinforce the attractiveness, sustainability, and competitiveness of the destination.
This master’s project analyses the potential of the city of Porto as a bleisure destination, understood as the combination of business travel with leisure experiences. The study stems from the growing relevance of this segment in urban tourism, driven by digitalization, flexible working models, and the demand for authentic and sustainable experiences. This project aims to promote the innovation and competitiveness of Porto as a tourist destination by identifying gaps in the existing tourism offer and formulating proposals for the development of innovative and sustainable tour packages, based on the perceptions of local stakeholders. To this end, a qualitative methodology was applied, through semi-structured interviews with representatives of public entities, hotels, and tourism companies. The results reveal the degree of familiarity of tourism agents with the bleisure concept, the strengths and limitations of the city, as well as strategies and recommendations for building a more integrated and innovative offer. The findings show that Porto has favorable structural and cultural conditions for the consolidation of bleisure, but still faces challenges related to coordination among stakeholders, fragmented supply, and the adaptation of experiences to the new demands of the market. This research therefore contributes to the definition of business practices and public policies that reinforce the attractiveness, sustainability, and competitiveness of the destination.
Description
Trabalho de projeto
Keywords
Turismo bleisure Inovação Sustentabilidade Porto Bleisure tourism Innovation Sustainability