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Abstract(s)
O processo de internacionalização tornou-se inevitável com a globalização e a maior
integração das diversas economias. O acesso a mercados externos permite encontrar
novas oportunidades de negócio, todavia exige uma maior capacidade de resposta das
empresas. A internacionalização das empresas, principalmente das Pequenas e Médias
Empresas (PMEs), tem um papel importante no desenvolvimento económico de qualquer
país, e quando implementado com sucesso, tende a proporcionar grandes níveis de
prosperidade económica e social, a exemplo do Japão e da Alemanha.
A indústria conserveira é das mais antigas em Portugal, tem empresas em actividade
com mais de 160 anos de existência e, desde a sua oriegm, orientadas para a exportação.
Atualmente, laboram 22 empresas de conservas de peixe, 18 no Continente e 4 na Região
Autónoma dos Açores, demonstrando uma enorme resiliência às alterações dos mercados
internacionais, (ANICP, 2020).
O presente relatório visa descrever o meu estágio curricular realizado na Associação
Nacional dos Industriais de Conservas de Peixe, que se focou, quase exclusivamente, na
temática da internacionalização. O estágio teve como objetivo o auxilio nas tarefas de
secretariado, marketing e conteúdo digital e, principalmente, estudar as oportunidades e
desafios da expansão internacional das conservas de peixe para o mercado dos Emirados
Árabes Unidos.
Assim, este relatório tem uma dupla vertente, descrever as tarefas realizadas ao longo
do meu estágio, mas inclui também as componentes conceptuais e técnicas do estudo de
internacionalização realizado, no âmbito de uma pesquisa analítica, para avaliar as
potencialidades e enunciar os desafios que se colocam às empresas do sector, na
abordagem ao mercado dos Emirados Árabes Unidos. O objetivo serve que a informação
tratada permita aos industriais de conservas de peixe definir uma estratégia bem-sucedida
na abordagem àquele exigente mercado do Médio Oriente.
The process of internationalization has become inevitable with globalization and the greater integration of different economies. Access to foreign markets makes it possible to find new business opportunities, however it requires greater responsiveness from companies. The internationalization of companies, mainly Small and Medium Enterprises (SMEs), plays an important role in the economic development of any country, and when successfully implemented, tends to provide great levels of economic and social prosperity, as in Japan and Germany. The canning industry is one of the oldest in Portugal, it has companies in activity with more than 160 years of existence, since its origin, oriented towards exportation. There are currently 22 canned fish companies in operation, 18 on the mainland and 4 in the Autonomous Region of the Azores, demonstrating enormous resilience to changes in international markets, (ANICP, 2020). This report aims to describe my curricular internship at the Associação Nacional dos Industriais de Conservas de Peixe, which focused almost exclusively on the theme of internationalization. The internship aimed to help with secretarial, marketing, and digital content tasks and, mainly, to study the opportunities and challenges of the international expansion of canned fish to the United Arab Emirates market. Thus, this report has a double aspect, describing the tasks carried out during my internship, but also includes the conceptual and technical components of the internationalization study carried out, within the scope of an analytical research, to assess the potential and enunciate the challenges that arise. companies in the sector in approaching the United Arab Emirates market. The objective is that the processed information will allow fish canning industry to define a successful strategy in approaching that demanding Middle Eastern market.
The process of internationalization has become inevitable with globalization and the greater integration of different economies. Access to foreign markets makes it possible to find new business opportunities, however it requires greater responsiveness from companies. The internationalization of companies, mainly Small and Medium Enterprises (SMEs), plays an important role in the economic development of any country, and when successfully implemented, tends to provide great levels of economic and social prosperity, as in Japan and Germany. The canning industry is one of the oldest in Portugal, it has companies in activity with more than 160 years of existence, since its origin, oriented towards exportation. There are currently 22 canned fish companies in operation, 18 on the mainland and 4 in the Autonomous Region of the Azores, demonstrating enormous resilience to changes in international markets, (ANICP, 2020). This report aims to describe my curricular internship at the Associação Nacional dos Industriais de Conservas de Peixe, which focused almost exclusively on the theme of internationalization. The internship aimed to help with secretarial, marketing, and digital content tasks and, mainly, to study the opportunities and challenges of the international expansion of canned fish to the United Arab Emirates market. Thus, this report has a double aspect, describing the tasks carried out during my internship, but also includes the conceptual and technical components of the internationalization study carried out, within the scope of an analytical research, to assess the potential and enunciate the challenges that arise. companies in the sector in approaching the United Arab Emirates market. The objective is that the processed information will allow fish canning industry to define a successful strategy in approaching that demanding Middle Eastern market.
Description
Keywords
Internacionalização Conservas Peixe Emirados Árabes Unidos Internationalization Canned food Fish United Arab Emirates