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Authors
Abstract(s)
O presente estudo analisou o impacto da tecnologia Blockchain nos modelos de negócio
digitais. Desta análise, foi possível recolher vantagens e desvantagens da implementação
desta tecnologia em negócios que procuram a área da digitalização, com recurso à
transformação digital.
Assim, numa fase inicial, procedeu-se à elaboração de uma revisão de literatura com o
intuito de adquirir conhecimento sobre a Blockchain e posteriormente, realizou-se uma
pesquisa aprofundada sobre o contexto de negócio digital.
Após a recolha das informações sobre a tecnologia e sobre a tipologia de negócio
mencionada, procedeu-se à seleção dos conteúdos mais relevantes para a sustentabilidade
da pesquisa pretendida.
Numa segunda fase, procedeu-se a um estudo de caso qualitativa, ou seja, baseado no
recurso a uma entrevista ao Hugo Volz de Oliveira, cofundador do instituto New
Economy.
Os dados recolhidos durante a entrevista foram trabalhados de acordo com a teoria
fundamentada em dados e, por isso, divididos em três métodos de codificação: aberta,
axial e seletiva. Este método permitiu a clarificação dos dados recolhidos durante a
pesquisa e a posterior, organização dos mesmos.
A teoria fundamentada em dados é uma abordagem de pesquisa qualitativa que tem como
objetivo desenvolver teorias ou modelos conceptuais a partir de dados recolhidos durante
o processo de pesquisa.
De seguida, compararam-se os dados recolhidos durante a pesquisa bibliográfica com os
dados recolhidos durante o estudo de campo. Desta forma, foi possível verificar vantagens
e desvantagens da aplicabilidade da tecnologia Blockchain para a realidade dos negócios
digitais.
Por fim, a análise dos dados recolhidos permitiu averiguar que a tecnologia Blockchain
poderá impactar os negócios digitais ao autenticar bens, rastrear transações e melhorar a
cooperação entre entidades, pois, permite a partilha segura e seletiva de dados,
aumentando a transparência e a eficiência das parecerias.
The present study examined the impact of Blockchain technology on digital business models. Through this analysis, it was possible to quantify the advantages and disadvantages of implementing this technology in businesses seeking digitalization through digital transformation. Thus, in an initial phase, a literature review was conducted in order to acquire knowledge about Blockchain, followed by an in-depth research on the context of digital business. After gathering information about the technology and the mentioned business typology, the most relevant content was selected for the sustainability of the intended research. In a second phase, a qualitative case study was conducted, involving an interview with Hugo Volz de Oliveira, co-founder of the New Economy institute. The data collected during the interview were analyzed using the grounded theory approach, and therefore divided into three coding methods: open, axial, and selective. This method allowed for the clarification and organization of the collected data. Grounded theory is a qualitative research approach aimed at developing theories or conceptual models based on data collected during the research process. Next, the data collected during the literature review were compared with the data collected during the field study. This comparison allowed for the identification of the advantages and disadvantages of applying Blockchain technology to the reality of digital businesses. Finally, the analysis of the collected data revealed that Blockchain technology could impact digital businesses by authenticating assets, tracking transactions, and improving cooperation between entities. It enables secure and selective data sharing, increasing transparency and efficiency in partnerships.
The present study examined the impact of Blockchain technology on digital business models. Through this analysis, it was possible to quantify the advantages and disadvantages of implementing this technology in businesses seeking digitalization through digital transformation. Thus, in an initial phase, a literature review was conducted in order to acquire knowledge about Blockchain, followed by an in-depth research on the context of digital business. After gathering information about the technology and the mentioned business typology, the most relevant content was selected for the sustainability of the intended research. In a second phase, a qualitative case study was conducted, involving an interview with Hugo Volz de Oliveira, co-founder of the New Economy institute. The data collected during the interview were analyzed using the grounded theory approach, and therefore divided into three coding methods: open, axial, and selective. This method allowed for the clarification and organization of the collected data. Grounded theory is a qualitative research approach aimed at developing theories or conceptual models based on data collected during the research process. Next, the data collected during the literature review were compared with the data collected during the field study. This comparison allowed for the identification of the advantages and disadvantages of applying Blockchain technology to the reality of digital businesses. Finally, the analysis of the collected data revealed that Blockchain technology could impact digital businesses by authenticating assets, tracking transactions, and improving cooperation between entities. It enables secure and selective data sharing, increasing transparency and efficiency in partnerships.
Description
Keywords
Negócio digital Blockchain Vantagens Limitações Transformação digital Digitalização E-Business Digitalization Advantages Digital transformation Limitations