| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.27 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O crescente avanço das ferramentas digitais criou um impacto profundo em vários
aspetos da vida moderna, englobando o empreendedorismo. A presente dissertação tem
como principal objetivo investigar a perceção de diferentes gerações relativamente ao
impacto das ferramentas digitais na intenção empreendedora. O estudo, realizado através
de uma metodologia baseada num questionário, investiga as perspetivas de indivíduos de
diferentes grupos geracionais, fornecendo informações valiosas sobre as suas atitudes,
motivações e perceções.
A conceção da investigação incorpora um instrumento de inquérito abrangente
que inclui uma série de perguntas cuidadosamente seleccionadas, abrangendo tópicos
como a literacia digital, a mentalidade empreendedora, as vantagens e os desafios
percebidos das ferramentas digitais e o papel das ferramentas digitais na intenção
empreendedora. O questionário foi disponibilizado a participantes de vários grupos
etários, incluindo a Geração Z, os Millennials, a Geração X e os Baby Boomers,
permitindo uma análise das diferenças entre gerações.
Através da análise das respostas ao questionário e de técnicas estatísticas, este
estudo explora as relações entre os grupos geracionais e as suas percepções relativamente
ao impacto das ferramentas digitais na intenção empreendedora. Procura identificar
padrões comuns, variações e potenciais lacunas geracionais nas atitudes em relação à
adoção destas ferramentas para fins empreendedores.
Globalmente, esta investigação tem como objetivo compreender a interação
dinâmica entre as perspectivas geracionais e o impacto das ferramentas digitais nas
intenções empreendedoras. Ao examinar diversos grupos etários e ao utilizar uma
metodologia baseada em questionário, oferece conhecimentos valiosos que podem
informar tanto o meio académico como a prática, abrindo caminho para mais investigação
e intervenções práticas no domínio do empreendedorismo e da tecnologia.
The rapid advancement of digital technologies has profoundly influenced various aspects of modern life, including entrepreneurship. This study aims to investigate the perception of different generations regarding the impact of digital tools on their entrepreneurial intention. By employing a quiz-based methodology, this study delves into the nuanced perspectives held by individuals from distinct generational groups, providing valuable insights into their attitudes, motivations, and aspirations. The research design incorporates a comprehensive survey instrument comprising a series of carefully curated questions, encompassing topics such as digital literacy, entrepreneurial mindset, perceived advantages and challenges of digital tools, and the role of technology in entrepreneurial intention. The survey is administered to participants from various age groups, including Generation Z, Millennials, Generation X, and Baby Boomers, allowing for a comprehensive examination of intergenerational differences. Through the analysis of quiz responses and statistical techniques, this study explores the intricate relationships between generational groups and their perceptions of the impact of digital tools on entrepreneurial intentions. It seeks to identify common patterns, variations, and potential generational gaps in attitudes towards technology adoption for entrepreneurial purposes. Overall, this paper sheds light on the dynamic interplay between generational perspectives and the impact of digital tools on entrepreneurial intentions. By examining diverse age groups and utilizing a quiz-based methodology, it offers valuable insights that can inform both academia and practice, paving the way for further research and practical interventions in the field of entrepreneurship and technology.
The rapid advancement of digital technologies has profoundly influenced various aspects of modern life, including entrepreneurship. This study aims to investigate the perception of different generations regarding the impact of digital tools on their entrepreneurial intention. By employing a quiz-based methodology, this study delves into the nuanced perspectives held by individuals from distinct generational groups, providing valuable insights into their attitudes, motivations, and aspirations. The research design incorporates a comprehensive survey instrument comprising a series of carefully curated questions, encompassing topics such as digital literacy, entrepreneurial mindset, perceived advantages and challenges of digital tools, and the role of technology in entrepreneurial intention. The survey is administered to participants from various age groups, including Generation Z, Millennials, Generation X, and Baby Boomers, allowing for a comprehensive examination of intergenerational differences. Through the analysis of quiz responses and statistical techniques, this study explores the intricate relationships between generational groups and their perceptions of the impact of digital tools on entrepreneurial intentions. It seeks to identify common patterns, variations, and potential generational gaps in attitudes towards technology adoption for entrepreneurial purposes. Overall, this paper sheds light on the dynamic interplay between generational perspectives and the impact of digital tools on entrepreneurial intentions. By examining diverse age groups and utilizing a quiz-based methodology, it offers valuable insights that can inform both academia and practice, paving the way for further research and practical interventions in the field of entrepreneurship and technology.
Description
Keywords
Empreendedorismo Intenção empreendedora Ferramentas digitais Negócio eletrónico Entrepreneurship Digital tools and e-business Entrepreneurial intention