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Processo de planeamento e execução de eventos em hotelaria: estudo de caso do Porto Palácio Hotel by The Editory
| Name: | Description: | Size: | Format: | |
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| 8.74 MB | Adobe PDF |
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Abstract(s)
O presente trabalho investiga os processos de planeamento e execução de eventos em hotelaria, tendo como base o estudo de caso do Porto Palácio Hotel by The Editory. A pesquisa aborda a crescente importância dos eventos para a diversificação de receitas e o combate à sazonalidade na hotelaria. Através de uma metodologia qualitativa, baseada em entrevistas semiestruturadas com colaboradores do Hotel e análise de conteúdo dos dados recolhidos, o estudo explora as fases críticas da gestão de eventos, desde o planeamento inicial até à avaliação pós-evento. São identificadas as sinergias entre equipas, os desafios operacionais e as estratégias adotadas para assegurar o sucesso e a satisfação do cliente. Os resultados oferecem insights valiosos sobre as melhores práticas e áreas para melhoria contínua na organização de eventos em contexto hoteleiro, contribuindo para a literatura sobre gestão de eventos e hotelaria.
This study investigates the planning and execution processes of events in the hospitality sector, using the Porto Palácio Hotel by The Editory as a case study. The research highlights the growing importance of events for revenue diversification and avoiding seasonality in the hotel industry. Through a qualitative methodology based on semi-structured interviews with hotel professionals and content analysis of the collected data, the study explores the critical stages of event management, from initial planning to post-event evaluation. It identifies synergies between teams, operational challenges, and the strategies adopted to ensure success and customer satisfaction. The findings offer valuable insights into best practices and areas for continuous improvement in event organisation within the hotel context, contributing to the literature on event management and hospitality.
This study investigates the planning and execution processes of events in the hospitality sector, using the Porto Palácio Hotel by The Editory as a case study. The research highlights the growing importance of events for revenue diversification and avoiding seasonality in the hotel industry. Through a qualitative methodology based on semi-structured interviews with hotel professionals and content analysis of the collected data, the study explores the critical stages of event management, from initial planning to post-event evaluation. It identifies synergies between teams, operational challenges, and the strategies adopted to ensure success and customer satisfaction. The findings offer valuable insights into best practices and areas for continuous improvement in event organisation within the hotel context, contributing to the literature on event management and hospitality.
Description
Relatório de estágio
Keywords
Banquetes Eventos Gestão de eventos Hotelaria Porto Palácio Hotel Banqueting Event management Events Hospitality