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Uma análise narrativa sobre como mulheres artistas empreendem com sustentabilidade em Portugal
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Este estudo analisa o empreendedorismo feminino no setor artístico-cultural em Portugal, revelando a integração da sustentabilidade multidimensional nas suas estruturas de negócio. Através de uma abordagem qualitativa, analisaram-se as trajetórias narrativas de quatro artistas-empreendedoras portuguesas. Os resultados sugerem que o sucesso assume uma natureza multidimensional, onde o propósito e as motivações intrínsecas superam as métricas financeiras convencionais como alicerces de resiliência. Perante a falha dos sistemas tradicionais em reconhecer o valor intangível, estas mulheres utilizam a legitimação moral para mitigar enviesamentos de género e barreiras no financiamento. Os dados apontam para que a predominância androcêntrica do ecossistema tenda a invisibilizar modelos híbridos relevantes para a regeneração territorial. Urge, por isso, implementar indicadores multidimensionais e princípios ESG (Environmental, Social, and Governance) que reconheçam o impacto real deste empreendedorismo sustentável.
This study analyzes female entrepreneurship in the artistic and cultural sector in Portugal, revealing how multidimensional sustainability is integrated into the business structures of women artist-entrepreneurs. Through a qualitative approach, the narrative trajectories of four Portuguese artist-entrepreneurs were analyzed. The results suggest that success takes on a multidimensional nature, where purpose and intrinsic motivations surpass conventional financial metrics as cornerstones of resilience. Faced with the failure of traditional systems to recognize intangible value, these women use moral legitimacy to mitigate gender biases and barriers to funding. The findings indicate that the androcentric predominance of the ecosystem tends to render hybrid models invisible, despite their relevance for territorial regeneration. Therefore, the study highlights the need to implement multidimensional indicators and ESG (Environmental, Social, and Governance) principles capable of recognizing the real impact of this sustainable entrepreneurship.
This study analyzes female entrepreneurship in the artistic and cultural sector in Portugal, revealing how multidimensional sustainability is integrated into the business structures of women artist-entrepreneurs. Through a qualitative approach, the narrative trajectories of four Portuguese artist-entrepreneurs were analyzed. The results suggest that success takes on a multidimensional nature, where purpose and intrinsic motivations surpass conventional financial metrics as cornerstones of resilience. Faced with the failure of traditional systems to recognize intangible value, these women use moral legitimacy to mitigate gender biases and barriers to funding. The findings indicate that the androcentric predominance of the ecosystem tends to render hybrid models invisible, despite their relevance for territorial regeneration. Therefore, the study highlights the need to implement multidimensional indicators and ESG (Environmental, Social, and Governance) principles capable of recognizing the real impact of this sustainable entrepreneurship.
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Empreendedorismo feminino Sustentabilidade multidimensional Estudo qualitativo Legitimidade moral Female entrepreneurship Multidimensional sustainability Qualitative study Moral legitimacy