Loading...
5 results
Search Results
Now showing 1 - 5 of 5
- Literary routes as a successful tourist offer in PortoPublication . Ferreira, Ana; Alén, Elisa; Liberato, PedroNowadays tourist aspires to something differentiated, personalized, focused on quality, culture, and the environment. As this tourist is a more demanding one, it is crucial to provide an innovative offer bearing in mind that this type of tourist aspires to something more specific. This is exactly the case of literary tourists. By using a literary text to invite people to visit a city, which we may call "literary invitation", we intend to provide some real and material knowledge about the city, often in the form of a route to be travelled. Tourist itineraries immerse visitors in the plot of a narrative or in the historical era it refers to and therefore, enhances the experience of a cultural visit assuming an important political and economic significance in today’s tourism destinations. Besides enhancing cultural exchange and cross-border relations, tourists mobilize large economic resources that can promote the socio-economic development of the territories. This paper intends to present an analysis of the motivational attributes of literary routes in the perception of the tourist destination Porto based on information obtained from a sample of 272 tourists/visitors in the city during the summer of 2020. The analysis of the results allows us to state that they represent a reliable basis for tourist agents interested in reevaluating the essence of tourist activity in the city, in the context of literary resources and attractions, and these motivational factors may be incorporated into marketing strategies.
- Descobrir o Porto com Camilo Castelo Branco – propostas de roteiros literários para saídas de estudo em GeografiaPublication . Ferreira, AnaCamilo Castelo Branco, personalidade marcante da literatura portuguesa do século XIX é leitura recomendada no 11ºano de escolaridade. É um homem do Porto –embora aqui não tenha nascido -cidade que acolhe a experiência educativa que aqui apresentamos. Neste artigo procuramos refletir sobre a oportunidade de trabalhar a interdisciplinaridade, utilizando o texto literário como fonte de informação para o conhecimento do território. Persegue-se o objetivo central de promover a aprendizagem no ensino secundário através da motivação para a leitura e interpretação textual e da exploração do espaço, resultando numa proposta de roteiros para saídas de estudo na cidade do Porto apoiada em excertos de textos produzidos pelo autor.
- Accessible and inclusive tourism: The hotel industry in Porto – The InterContinental Porto, Palácio das CardosasPublication . Ferreira, Ana; Villares, MartaPorto is internationally renowned for its hospitality. A city that knows how to welcome, a tourist destination that excels in hospitality, according to the opinion of millions of tourists who visit us every year. Tourism, on its side, has become increasingly specialised to respond to a growing demand for unique, sustainable and accessible experiences for everyone. In recent years we have been faced with the demands of different and new markets. According to a study by Booking.com, 54% of travellers in 2023 will choose to travel as a family, with the aim of reuniting the various members. This multi-generational market is very challenging as it includes different age groups in the same group with different motivations and needs, needs that can be special. In addition, physical and mental disabilities are increasingly present, such as limited or reduced mobility, visual and/or hearing impairments, learning difficulties caused by long-term illnesses, in a general way, target public with specific needs to which the tourist offer must be adapted. These new demand requirements should therefore be considered a central point in the discussion of accessible and inclusive tourism. As the hotel industry is a fundamental pillar of tourism, there is an increasing need to rethink its approach in terms of offer.In this article we will present the Intercontinental Porto - Palácio das Cardosas Hotel as an example of this new way of looking at tourist services, making a significant contribution to affirming Porto as an accessible and inclusive destination.
- Porto: literary tourism in pandemic timesPublication . Ferreira, Ana; Alén, Elisa; Liberato, Dália; Liberato, PedroIn 2020, the world faced an unimaginable pandemic that has caused devastation and suffering all over the world, affecting the global economy and imposing the suspension of almost all economic activities including tourism. Many studies evaluating the effects of the pandemic on tourism have emerged since then, but with this work we want to analyze the possibilities that became clear for a destination like Porto, in which the tourist flow had been experiencing a growing trend in a destination consecutively considered the best European destination. Literary itineraries serve as a starting point for the discussion about the possibility of inviting to Porto through literature. To invite, means to attract and, for such, we will show the importance of a literary tourism offer in the Porto destination brand. To evaluate the impact of the itineraries as proposals of literary tourism, we surveyed a sample of national and foreign tourists/visitors, who allowed us to ascertain the importance of tourist itineraries as an enhancing offer of the tourist activity in the city of Porto.
- Porto as a literary touristic destination based on Camilo Castelo Branco’s literary workPublication . Ferreira, Ana; Alén, Elisa; Liberato, Dália; Liberato, PedroIn this article we intend to show the importance of the work of Camilo Castelo Branco in the promotion of literary tourism in Porto. Literary tourism, being focused on the lifestyle and identity of local communities, local tourism will be a tourism that proposes activities based on local identity and memory and takes into account the preservation of available resources. Therefore, we may ask: What is the role of literature in the valuation of tourism? Can literary tourism define the course of tourism in a specific territory? What is the role of the literary work of Camilo Castelo Branco in the Porto city tourism? Firstly, we intend to clarify the importance of this interdisciplinary research—literary tourism and Camilo Castelo Branco’s work. Next, we would like to focus that a wider value of competitive bids is a valuable asset for tourism development, since the tourist value of a destination depends largely on its ability to affirm itself as a national and international brand. The methodology to follow will be based on the analysis of the available bibliography leading to the consolidation of the idea that Camilo Castelo Branco is an author of the nineteenth century, whose work remains current and may constitute an indispensable tool for the promotion of literary tourism in Porto.