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- Literary tourism: a cultural trip?Publication . Ferreira, Ana; Alén, Elisa; Liberato, Pedro; Liberato, DáliaIn this article, we intend to present literary tourism as a growing trend of cultural tourism. In fact, tourism and literature have a common element, the trip. Travelling, as an activity of making journeys, is an element of connection between different places and peoples and, therefore, it plays a crucial role in the tourism activity. Literature may be of great importance as it can make a place immortal, strengthening the growth of literary pilgrims, and satisfy the demands of cultural tourism. Literary tourism has several dimensions, being motivated by the interest concerning an author, in a literary creation or setting, or in the cultural heritage of a destination. This research concludes that it is important to understand visitor’s needs, and places linked to authors or literary creations must be used to promote destinations more proactively, having the support of local communities.
- Literary routes as a successful tourist offer in PortoPublication . Ferreira, Ana; Alén, Elisa; Liberato, PedroNowadays tourist aspires to something differentiated, personalized, focused on quality, culture, and the environment. As this tourist is a more demanding one, it is crucial to provide an innovative offer bearing in mind that this type of tourist aspires to something more specific. This is exactly the case of literary tourists. By using a literary text to invite people to visit a city, which we may call "literary invitation", we intend to provide some real and material knowledge about the city, often in the form of a route to be travelled. Tourist itineraries immerse visitors in the plot of a narrative or in the historical era it refers to and therefore, enhances the experience of a cultural visit assuming an important political and economic significance in today’s tourism destinations. Besides enhancing cultural exchange and cross-border relations, tourists mobilize large economic resources that can promote the socio-economic development of the territories. This paper intends to present an analysis of the motivational attributes of literary routes in the perception of the tourist destination Porto based on information obtained from a sample of 272 tourists/visitors in the city during the summer of 2020. The analysis of the results allows us to state that they represent a reliable basis for tourist agents interested in reevaluating the essence of tourist activity in the city, in the context of literary resources and attractions, and these motivational factors may be incorporated into marketing strategies.
- The impact of literary festivals on boosting tourist activity: the case of EscritariaPublication . Ferreira, Ana; Villares, MartaThe growing awareness towards literary tourism has given it a gradual popularity, strengthening its role in the tourist offer in Portugal. Aware of this fact, we discuss, in this paper, the main initiatives of literary festivals in the country in the city of Penafiel. Experiences, images, and texts are increasingly important to achieve tourist realities. And it is through literary festivals that they are enhanced. Although event tourism has an increasingly interdisciplinary approach, the analysis of the literary experience is still scarce. The main goal of this article is to understand the experience provided by the literary festival ESCRITARIA which took place in 2022, holding its 15th edition. Therefore, a thorough literature review was done, as well as an exploratory and quantitative investigation. In addition, a data collection was carried out with a questionnaire designed to be answered online by the national and international participants in Escritaria. To understand Escritaria as a literary event proposal, one surveyed a sample of national and foreign participants in the festival; since it took place during the event, it allowed one to gauge the importance of literary events as an enhancing offer of the tourist activity. Starting from the sociodemographic profile of the participants, this study aims to understand the forms of participation, involvement and satisfaction. The results of the analysis highlight the growing importance of this type of events and this one, in particular, a festival that has been building loyalty and expanding its audience, an audience of national and international scope. This festival not only increases the number of tourists/visitors, but also enhances the destination promotion and marketing activities.
- Porto: literary tourism in pandemic timesPublication . Ferreira, Ana; Alén, Elisa; Liberato, Dália; Liberato, PedroIn 2020, the world faced an unimaginable pandemic that has caused devastation and suffering all over the world, affecting the global economy and imposing the suspension of almost all economic activities including tourism. Many studies evaluating the effects of the pandemic on tourism have emerged since then, but with this work we want to analyze the possibilities that became clear for a destination like Porto, in which the tourist flow had been experiencing a growing trend in a destination consecutively considered the best European destination. Literary itineraries serve as a starting point for the discussion about the possibility of inviting to Porto through literature. To invite, means to attract and, for such, we will show the importance of a literary tourism offer in the Porto destination brand. To evaluate the impact of the itineraries as proposals of literary tourism, we surveyed a sample of national and foreign tourists/visitors, who allowed us to ascertain the importance of tourist itineraries as an enhancing offer of the tourist activity in the city of Porto.
- Porto as a literary touristic destination based on Camilo Castelo Branco’s literary workPublication . Ferreira, Ana; Alén, Elisa; Liberato, Dália; Liberato, PedroIn this article we intend to show the importance of the work of Camilo Castelo Branco in the promotion of literary tourism in Porto. Literary tourism, being focused on the lifestyle and identity of local communities, local tourism will be a tourism that proposes activities based on local identity and memory and takes into account the preservation of available resources. Therefore, we may ask: What is the role of literature in the valuation of tourism? Can literary tourism define the course of tourism in a specific territory? What is the role of the literary work of Camilo Castelo Branco in the Porto city tourism? Firstly, we intend to clarify the importance of this interdisciplinary research—literary tourism and Camilo Castelo Branco’s work. Next, we would like to focus that a wider value of competitive bids is a valuable asset for tourism development, since the tourist value of a destination depends largely on its ability to affirm itself as a national and international brand. The methodology to follow will be based on the analysis of the available bibliography leading to the consolidation of the idea that Camilo Castelo Branco is an author of the nineteenth century, whose work remains current and may constitute an indispensable tool for the promotion of literary tourism in Porto.
- Literary tourism: authenticity and memoryPublication . Ferreira, Ana; Oliveira, MartaThe concern with the authenticity of the tourist experience and the role of literary tourism as a proposal for the interpre-tation and enjoyment of the cultural heritage of a destination are subjects increasingly debated in tourism literature. Thegoal of this article is to contribute to this debate through a literature review focused on the role that literary tourism mayplay in the development of more original and differentiating tourism proposals which contribute to the disseminationand affirmation of the authenticity of the local heritage, preserving the memory of the past and, consequently, the localidentity. The aim was to develop a starting point for an exploratory research on the role that literary tourism plays in theenjoyment of authentic experiences between local communities, their history and tourists/visitors.
- Literary tourism: the new challenges facing the certified tourist guidePublication . Ferreira, Ana; Villares, MartaTourist Guides are one of the key players in the Travel Industry. Through their cultural knowledge and communication and relational skills, they can elevate tourists’ visits to a level of experience and knowledge. Literary tourism is a growing trend in tourism activity that demands new skills from the Tourist Guides. They are asked to be cultural facilitators/mediators and interpreters of the work and of the tourist site, contributing to the tourist experience, giving importance to the writer, his legacy, and the host community. In this way we consider that it is also in this type of tourism that the challenges faced by the tourist guide are felt. Based on these assumptions, this study aims to present the perception of the tourist guide on the impacts of literary tourism in their activity, namely identifying the needs for training and adaptation of the tourist guide to meet the needs of this product and contribute to the enhancement and promotion of literary heritage. The analysis of the results obtained from a questionnaire carried out to a significant sample of Tourist Guides allows us to state, as tourism players, that the Tourist Guides recognize the importance of the dissemination and promotion of literary tourism and are interested in expanding their knowledge and adapting their practises to meet the needs of this type of tourism.