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- Digital marketing in rural hotels in PortugalPublication . Ferreira, Fernanda A.; Melo, António; Castro, ConceiçãoThe digital revolution has been changing the paradigm in the tourism sector, namely, in rural tourism, which requires following the new trends in marketing. This article aims to analyse the types of digital marketing channels and dynamics that are more recurrent in rural hotels in Portugal. A quantitative methodology was adopted through an online questionnaire to collect rural hotel managers’ opinions, whose answers were then analysed through statistical tests. The data collected show that most rural hotel managers use digital marketing to improve contact with new customers and promote their unity, mainly through the website, social networks and promotional videos. With this study, we find that these hotel managers have the awareness of the importance of having an online presence because only then can they get closer to all their target audience.
- In_Spire: fostering pedagogical innovation in tourism educationPublication . Vasconcelos, Sandra; Melo, Carla; Melo, António; Mouta, Cristina; Silva, José António; Ferreira, Fernanda A.; Monteiro, BebianaThis paper aims to establish a didactical framework that can scaffold the adoption of experiential approaches in Tourism and Hospitality Higher Education (THHE). Having been developed in the context of the collaborative project In_Spire – Sharing Best Practices in Tourism Education – it draws on a systematic literature review, putting forward a model that supports the creation of a toolkit for tourism educators and the sharing of innovative pedagogical practices. In addition to reflecting on the affordances of experiential learning, this review will set the foundations for the toolkit, whose main goals include the dissemination of good practices, the enhancement of teacher training and the development of a dynamic repository of annotated resources for THHE, paving the way for future work, leveraging pedagogical innovation within this scope.