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- The intangible cultural heritage as a creative tourism product. The masks of Trás-os-MontesPublication . Rodrigues, Cristina; Liberato, Dália; Esteves, ElsaMany regions of the world and in particular Portugal, are associated with products, symbols, crafts, and traditions. These associations help to build the identity image of places and the perception we have of them as tourism destinations. This article aims to present theoretical reflections on the potential of intangible cultural heritage for the construction of creative tourism products, in an inland region of Portugal, with a particularly rich and dynamic tradition in socio-cultural terms. The study applies to Terras de Trás-os-Montes, where it is believed that several tourism products, of creative basis, may emerge from the Tradition of Masked: an ancestral intangible cultural heritage, common to several municipalities of the region. Using the qualitative methodology, the interview method was applied, to understand the perspective of individuals with relevant knowledge about the issue. The results presented, link Tradition to the enhancement of cultural identity, the development of tourism activity, the focus on creative tourism, and the dynamics of cross-border cooperation. These themes highlighted the importance and the positive contribution of this cultural heritage, internally, to the resident community and externally, to the tourism market.
- Rural regeneration through creative tourism: local discourses on cultural heritagePublication . Rodrigues, Cristina; Mendes, Teresa; Liberato, Dália; Brandão, Filipa; Esteves, Elsa; Liberato, PedroAlternative forms of tourism are gradually emerging, as tourism transforms itself and adopts new forms of consumption and development. It is therefore necessary to understand the new approaches to tourism sustainability in order to achieve more transformative results for destinations and their local communities. This research aims to identify creative tourism as the most equitable approach to achieving the sustainability and the regeneration of rural territories. Thus, the general objective is to understand how Cultural Heritage, as a tourist resource, can be used to promote regenerative impacts in a rural region of Portugal, particularly in Trás-os-Montes. As part of a qualitative methodology, the focus group interview technique was applied to three of the destination's stakeholders: Municipalities; Tourism agents; and Residents, to discuss the tourism promotion of a very particular heritage and its implications. The main results identify the greatest consensus among the participants, essentially regarding the suitability of creative tourism for the Cultural Heritage under study, from different perspectives. As well as five potential regenerative benefits for the destination: (i) Local Sourcing Practices, (ii) Social and Cultural Involvement, (iii) Sustainable Economic Performance, (iv) Inclusiveness Management, and (v) Education and Capacity Building, associated with nine United Nations Sustainable Development Goals (SDGs).
- Scientific narratives on creative tourism: a theoretical frameworkPublication . Rodrigues, Cristina; Liberato, Dália; Esteves, Elsa; Liberato, PedroIn the last decade, the literature on creative tourism has grown tremendously, in effective number of studies and consequently citations, becoming an emerging, relevant, and increasingly complex topic in contemporary tourism literature. This scientific advancement generates a large volume of information, opening space for different perspectives, multiple related issues, but also many consensual ideas. It is therefore essential to synthesize all this knowledge and bring clarity to the state of the art on creative tourism. Following this line of thought, the main objective of this paper is to provide a current scientific framework in this research area, from a conceptual point of view, presenting the most relevant issues, with focus on sustainability. To this end, a large body of scientific literature was analyzed through a combination of two techniques, namely content analysis and systematic literature review. These techniques were applied as a research methodology to identify keyword trends understanding its meaning and analyze the main links between creative tourism and tourism sustainability, respectively. Main results provide a critical analysis of its characteristics as well as the correlations between creative tourism and the sustainable development of tourism activity, highlighting the sustainable matrix of this new model of tourism.