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- Northern Portugal tourism experiences management for the post-Covid period: facing demand changes in tourism products and servicesPublication . Liberato, Dália; Limbado, Beatriz; Sousa, Bruno; Liberato, PedroSeveral authors consider that the current outbreak of COVID-19 presented serious economic consequences worldwide, leading to dramatic changes in companies and consumers behavior, improving changes in communication, entertainment, and online shopping. Also, the World Tourism Organization (UNWTO) has produced global research on the impact of COVID-19 on tourism and the expected recovery time. The aim of this research is to identify the main changes arising from COVID-19, considering the Northern Region in Portugal. As for the identification of the main changes introduced by COVID-19 in the Northern Region, the analysis of the demand typology was carried out, considering the demand modification towards tourism products and services, leading to the creation and design of new proposals of tourism experiences. According to the interviewees, the products and services that started to be more sought after due to the pandemic were nature and rural tourism, as well as tourism destinations with lower population density. In this context, the main motivations for this demand were the security issues and the rediscovery of regional tourism resources.
- Movie tourism and attracting new tourists in the post-pandemic period: a niche marketing perspectivePublication . Sousa, Bruno; Malheiro, Alexandra; Liberato, Dália; Liberato, PedroThe COVID-19 pandemic turned out to be a huge public health problem with an impact on companies and consumers at the national and international levels. Measures were implemented in Portugal in response to COVID-19: limitations on travel rights, closure of commercial establishments, and prohibition on holding events. Teleworking was also encouraged, and distance learning was promoted. The present manuscript aims to understand the role that film tourism plays in marketing applied to territories and how important it is for segmenting markets and attracting new tourists in the post-pandemic period (covid-19). The movie tourism business incorporates the development of destination marketing campaigns to promote films, while more and more common initiatives are emerging between DMOs and filmmakers to promote films and tourist destinations. The present study will include document analysis and exploratory interviews with some tourism leaders and stakeholders in Portugal and two best practices Portuguese campaigns. The management of territories provides several advantages for the sustainable development of a tourist destination, stimulating exports and attracting more tourism and investment. In particular, film tourism has increasingly established itself as one of the most common leisure activities, and one of the fastest growing in the tourism sector, as it is a segment where tourists have the highest expenditure and, for this has received greater attention from business leaders, policy makers and academics around the world. From an interdisciplinary perspective, this study presents inputs in local development and niche tourism perspective. Some lines of future research will be presented.