ISCAP - Instituto Superior de Contabilidade e Administração do Porto
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O ISCAP é uma escola de ensino superior politécnico que tem por missão específica a formação, a investigação, a criação e difusão da cultura e do saber e a prestação de serviços na área das ciências empresariais.
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Browsing ISCAP - Instituto Superior de Contabilidade e Administração do Porto by Field of Science and Technology (FOS) "Ciências Sociais"
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- Social Networks and Digital Influencers in the Online Purchasing Decision ProcessPublication . Angélico Gonçalves, Maria José; Adriana José de Oliveira; Abreu, António; Mesquita, AnabelaThe growth in the use of social networks has been evident, reaching 3.8 billion users in 2020, representing 49% of the world’s population (https://wearesocial.com/uk/blog/2020 /01/digital-2020-3-8-billion-people-use-social-media (accessed on 19 September 2024)) [1]. This scenario has driven the emergence of new digital platforms, revolutionized the way we communicate [2], and given popularity to social networks, which have come to be defined as groups of actors (people, institutions, or groups). Users began to create social connections, exchange information, and communicate more directly and interactively, providing a favorable environment for publicizing products and establishing effective communication between consumers and brands, specifically through digital influencers [3]. Digital influencers have come to be defined as individuals with an online audience who can influence the behaviors, opinions, and values of others through the digital content they produce [4]. Several studies were carried out with the aim of studying the role of digital influencers in consumer behavior, particularly based on contexts such as tourism, the decision-making process, and e-commerce, or even seeking to study the perception of risk associated with recommendations made by digital influencers [5–8]. In this relationship between decision making and digital influencers, consumers use digital influencers as a reference for making...
- The right to work-life balance in Portuguese cooperatives. A legal and empirical analysisPublication . Meira, Deolinda; Castro, Conceição; Antunes, SofiaThis paper aims to assess whether cooperatives are the ideal setting for promoting the work-life balance, a right whose protection has been built in close connection with the promotion of gender equality. To this end, we intend to answer the following questions: (i) What are the main dimensions of the right to work-life balance, and what is the relevance of protecting this right to promote gender equality? (ii) To what extent can the legal regime of cooperatives promote the right to work-life balance and, consequently, gender equality? (iii) What are the main facilitators and obstacles to work-life balance in cooperatives from the perspective of women and men? From a methodological point of view, our study is based on a review of the literature, legislation, and an empirical study. The empirical analysis was based on the results of a questionnaire survey, which yielded 414 valid responses from employees of SEEs, including 62 from cooperatives. The statistical methods followed were descriptive statistics, non-parametric tests and post-hoc tests. The findings shed light on the specific challenges faced by employees in cooperatives regarding work-life balance and highlight the importance of open and supportive communication channels within the workplace and flexibility in time management. The results also suggest that cooperatives, according to the perception of employees, are the ones that promote more facilitators and that their organisational culture and climate are favourable to fostering a healthy work-life balance. The observed outcomes can be primarily attributed to the democratic and participatory management inherent in cooperative structures.