Browsing by Issue Date, starting with "2021-10-12"
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- Literacia em saúde mental na Perturbação do Espetro do AutismoPublication . Videira, Andreia; Trigueiro, Maria João; Simões-Silva, VítorO presente estudo piloto tem como objetivo avaliar a eficácia de um programa de Literacia em Saúde Mental intitulado “Bicho 7 Cabeças”, no aumento de conhecimento sobre a Perturbação do Espetro do Autismo (PEA) na comunidade em geral e, ainda, avaliar a usabilidade desta mesma plataforma. A amostra é constituída por 23 indivíduos, com idades compreendidas entre os 22 e os 54 anos, no qual se considerou para além da idade, o sexo, grau de escolaridade e área profissional de cada participante. Para avaliação do conhecimento adquirido foram analisados os valores obtidos nos testes de conhecimento após cada sessão da formação e na questão realizada antes e pós formação, relativa à perceção que o utilizador tem sobre o conhecimento face à PEA. Adicionalmente, foi analisado a usabilidade da plataforma através da versão portuguesa do questionário de System Usability Scale. Registaram-se diferenças significativas nas pontuações dos três momentos de avaliação (p=0,005) quando considerada toda a amostra e também de acordo com os grupos etários (p=0,003), o sexo (p=0,006), o grau de escolaridade (p=0,017) e a área profissional (p=0,009). Em concordância, registou-se um aumento da média do conhecimento subjetivo dos participantes de 2,52 para 7,91 (p=<0,001). A usabilidade da plataforma foi, no geral, avaliada de forma positiva pelos usuários. Os resultados sugerem que a plataforma mostrou ser eficaz no aumento da literacia em saúde mental na PEA na amostra estudada e cumpriu, de forma geral, os critérios de usabilidade.
- Avaliação do uso do podcast como ferramenta de marketing digital em Portugal: um estudo preliminarPublication . Geada, Ana Margarida Macedo; Santos, José de FreitasThe making of content that is both relevant and current is vital to satisfy and strengthen the relationship brands share with consumers. However, sometimes it is difficult to know where to allocate the companies’ limited resources to obtain results that align with their set strategies and goals. This study seeks to investigate the interest and perception of the Portuguese population in a content marketing tool that is not commonly discussed and used in the business field - the podcast. To achieve this purpose, an online survey was carried out in order to get to know and characterize the average podcast user and the likelyhood of this tool being adopted as an element of the digital marketing strategy. The underlying research model of the study incorporates elements from both the Theory of Uses and Gratifications and the Technology Acceptance Model that integrate the constructs of Multitasking, Controlling Edutainment, Storytelling Transportation, Social and Intention of Use. In regard to the attributes of the podcast market, it was found that the majority of consumers are young adults with high levels of education who seem to enjoy content deeemed as humorous and use their smartphone as their main device for its consumption. It is also noted that social media is the most typical way to discover new podcasts. With reference to the use of podcasts, the obtained results highlight the existance of a positive relationship between almost all constructs (Controlling Edutainment, Storytelling Transportation, Social) and the Intention of Use of podcasts in Portugal. The only exception was the construct of Multitasking, of which hypothesis was not confirmed, thus appearing to be less relevant for its use. In that case, the components of entertainment and education, storytelling and socialization should be valued in the production of content for podcasts.
- B Corp versus ISO 9001 and 14001 certifications: Aligned, or alternative paths, towards sustainable development?Publication . Fonseca, Luís; Silva, Vitor; Sá, José Carlos; Lima, Vanda; Santos, Gilberto; Silva, RuiCorporate social responsibility (CSR) emerged to deliver sustainable economic, environmental, and social value to organization's extended stakeholders and society in general. This study investigates the similarities, differences, and relationships between B Corp, ISO 9001, and ISO 14001 certifications and is supported by a mixed research methodology and a sample of 701 B Corp companies certified between January 2020 and March 2021. The results indicate that ISO 14001 and ISO 9001 certified B Corp companies have statistically higher scores for the Environment dimension but are inconclusive, or even contradictory, for the other BIA (B Impact Assessment) dimensions. Differences in size, activity sector and geographical location are discussed. It is shown that both B Corp, ISO 9001 and 14001 certified companies, guided by different missions and business models, contribute, at different levels, towards CSR and sustainable development goals.