Browsing by Issue Date, starting with "2021-09-29"
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- Is there a film in this text? The commercial success of Rubem Fonseca´s cinematic literaturePublication . Lopes, Helena Isabel da Silva; Veloso, Maria Manuela Ribeiro; Ustimenko, Maria Helena da Costa Alves GuimarãesThis dissertation focuses on the language of film in Rubem Fonseca’s literary fiction. Fonseca’s literature’s complicity with the language of cinema is examined through the appropriation of mass film narrative conventions, the observance of screenplay guidelines and the literary recreation of an illusionist rhetoric of film characterized by fluidity, transparency and immediacy. Effective in producing speed and readability, Fonseca’s assimilation of a cinematic rhetoric subsumable in David Bordwell’s notion of continuity system constitutes a cornerstone of his modality of literary realism, sometimes capable of producing effects of real. Unveiled by means of a transmedial and intercultural approach, the psychological operations of mental imagery during the consumption of this intermedial artifact classified as cinematic literature in the age of post-cinema are described. Fueled by cinema, the accessibility of Fonseca’s broadbrow fiction is framed in a postmodernist protocol of reading capable of crossing the border between high and lowbrow audiences, thus closing a sociologic gap between elites and masses. After assessing the commercial success of Fonseca’s books in Portugal and Brazil, the monography proceeds to exhort publishing houses to extend the marketing of his books to low and middlebrow audiences, with a view to fulfilling the sales potential this research finds in Fonseca’s ingeniously salable transmedial recipe. A strategy for the measurement of the author’s value as an intangible asset of Sextante, Rubem Fonseca’s Portuguese publishing house, is proposed. The microeconomic benefits of such monetization of Intellectual Capital for the company are highlighted. The benefits of increasing the sales of Fonseca’s broadbrow literature at the macroeconomic level are also emphasized with regard to the generation of wealth and increase of sustainability through the extension of literacy.
- O efeito de contágio financeiro da crise do subprime: comparação entre Países do Sul e do Norte da EuropaPublication . Mendes, Rita Inês Lopes; Gomes, Luís Pereira; Ramos, Patrícia Alexandra GregórioO presente estudo visa analisar o efeito de contágio financeiro da crise do subprime sobre países do sul e do norte da Europa. Para tal foram analisados os retornos diários de nove índices financeiros, dos quais quatro índices acionistas representativos dos países do sul da Europa, nomeadamente, Portugal (PSI20), Espanha (IBEX35), Grécia (ATHEX) e Itália (FTSEMIB), e quatro índices acionistas representativos dos países nórdicos, Finlândia (OMXH25), Suécia (OMXS30), Dinamarca (OMXC20) e Noruega (OsloOBX). Foi, ainda, analisado o índice acionista norte-americano S&P500. De forma a corrigir os problemas associados à volatilidade das séries financeiras foram estimados modelos ARMA-GARCH e foi selecionado o modelo mais adequado para cada índice financeiro, obtendo-se os respetivos retornos diários filtrados de efeitos autorregressivos e de heteroscedasticidade condicional. O método de cópulas foi utilizado para estimar as relações de dependência entre as séries dos índices financeiros europeus e o índice S&P500 entre dois sub-períodos, do período pré-crise ou período de estabilidade para o período de crise, de forma a analisar a existência de contágio financeiro. Os resultados da estimação dos modelos de cópulas revelam que as relações de dependência entre todos os países europeus e os Estados Unidos se intensificaram após a crise do subprime, ou seja, verifica-se a existência de contágio financeiro desta crise, quer para os países do sul da Europa quer para os países do norte da Europa. Adicionalmente, verificou-se que os países do norte sentiram com maior intensidade o contágio financeiro da crise do subprime, comparativamente com os países do sul, excetuando-se Portugal.
- Sinestesia expandida: experiência multissensorial aromática em realidade virtualPublication . Barros, Jorge Alexandre Carvalho; Leite, LuísA sinestesia é uma condição neurológica em que o individuo afetado tem a perceção involuntária de dois sentidos sobre uma impressão, por outras palavras, os sentidos estão misturados (Whitelaw, 2008; Hinderk et al, n.d.), alterando a maneira de como o mundo é percecionado. Um dos casos mais conhecidos de sinestesia é a mistura entre a visão e o som, permitindo que o individuo veja as cores e formas de um som ou em outras situações o som de cada cor, como é o caso de Wassily Kandinsky, um famoso pintor russo do século XX (Miller, 2014). Esta condição neurológica não tem qualquer efeito negativo na vida do individuo, aliás, para alguns pode ser visto como uma virtude, o dom de sentir o mundo de maneira diferente, algo que pode ser explorado artisticamente. Com este projeto pretende-se explorar o potencial da sinestesia com recurso à realidade virtual (VR) e a um conjunto de tecnologias multimédia que permitam estimular e relacionar sentidos e ações de uma forma abrangente e imersiva. A realidade virtual apresenta a possibilidade de intensificar experiências sensoriais e expandir relações de sinestesia. Neste contexto, foi desenvolvido um protótipo denominado de Sensory Medley, que tem como objetivo principal encontrar uma forma de simular a sensação de sinestesia através do VR numa experiência imersiva e interativa, adicionando um quarto sentido, o olfato. Este projeto apresenta uma solução baseada na utilização de dispensadores de aroma automáticos modificados para que pudessem ser controlados a partir de uma plataforma de prototipagem (Arduino), de forma a complementar a interação. Esta interação acontece num ambiente de realidade virtual interativo desenvolvido numa plataforma de autoria de videojogos (Unity 3D). Os objetos tridimensionais foram produzidos numa ferramenta de modelação 3D e animação (Blender). O som espacializado foi produzido e integrado através de uma plataforma de áudio imersivo em tempo real (FMOD). Ao longo deste documento é apresentada uma descrição detalhada sobre todo processo de criação e desenvolvimento. Esta solução devolveu resultados interessantes que puderam ser observados durante uma experiência realizada na ESMAD com alguns participantes, que conseguiram de forma intuitiva associar objetos a aromas. Estes resultados também são analisados e alvo de reflexão.
- Working at the marketing and communication department of a french non-profit professional organization promoting Chablis wines in France and overseasPublication . Boucly, Cécile; Ribeiro, Sandra Patrícia MarquesThis report presents the internship realized within the framework of the master’s degree in Intercultural Studies for Business from the Porto Business School (ISCAP, Instituto Superior de Contabilidade e Admnistraçao do Porto). This internship was carried out within the marketing and communication team of the Bureau Interprofessionel des Vins de Bourgogne, a French non-profit professional organization promoting Chablis wines in France and overseas. As a consequence of globalization, personal and professional interactions between different cultures soared during the 21st century. In the business world, this has a direct impact on the marketing and communication strategies: they have to be adapted to the other cultures in order to be successful. This implies a great knowledge of interculturality and good intercultural competences. The purpose of this report is to explain key notions such as marketing, communication, culture and interculturality. It aims to reflect on the impact of globalization and interculturality on the marketing and communication strategies of a non-profit professional organization. It also intends to describe the missions and projects carried out during this whole six-months internship experience.
- A aceitação do utilizador face aos diferentes formatos de anúnciosPublication . Ferreira, Hugo Daniel Gomes; Ribeiro, Anabela Paula Alferes FerreiraDigital campaigns are now a major trend in digital marketing, moreover with the emergence of the covid-19 pandemic, it has become a habit to invest on sponsored publications in order to reach a bigger number of consumers and develop brand awareness among them. As interest grew of users connected daily to the digital world, it become clear to provide digital channels with platforms that allow the purchase of goods and products without having to leave home. That way, the main purpose of this research is to provide an overview, from the perspective of users and how they were impacted by the different formats of digital advertisements. We chose to use a quantitative method, where a survey was carried out among users of social networks and the internet. The conclusions obtained makes us conclude that the ads in image and when well segmented assume a special importance in the acceptance of digital campaigns and in the consequent conversion according to the stipulated objective. What it was possible to reach through this study assumes a special importance for digital marketing professionals and campaign managers. Furthermore, the study proves the importance and potential that segmentation has in digital marketing planning and strategy. We can therefore assume, despite the different and varied ad formats existing in different digital channels, the image format associated with segmentation makes acceptance much more effective on social networks. On the other hand, search engines favor the understanding and feasibility of the address.
- The DEWI High-Level Architecture: Wireless Sensor Networks in Industrial ApplicationsPublication . Samano-Robles, Ramiro; Nordström, Tomas; Kunert, Kristina; Santonja, Salvador; Himanka, Mikko; Liuska, Markus; Karner, Michael; Tovar, EduardoThis paper presents the High-Level Architecture (HLA) of the research project DEWI (Dependable Embedded Wireless Infrastructure). The objective of this HLA is to serve as a reference for the development of industrial Wireless Sensor and Actuator Networks (WSANs) based on the concept of the DEWI Bubble. The DEWI Bubble is a concept that can be used to integrate legacy industrial sensor networks with a modern, interoperable, and flexible IoT (Internet-of-Things) infrastructure. The DEWI Bubble is defined as a high-level abstraction of an industrial WSAN with enhanced interoperability (via standardized interfaces), dependability, technology reusability, and cross-domain development. The DEWI Bubble aims to resolve the issue of how to improve commercial WSAN technology to match the dependability, interoperability and high criticality needs of industrial domains. This paper details the criteria used to design the HLA and the organization of the infrastructure internal and external to the DEWI Bubble. The description includes the different perspectives, models or views of the architecture: the entity model, the layered model, and the functional model (including an overview of interfaces). The HLA constitutes an extension of the ISO/IEC 29182 SNRA (Sensor Network Reference Architecture) towards the support of wireless industrial applications in different domains: aeronautics, automotive, railway and building. To improve interoperability with existing approaches, the DEWI HLA also reuses some features from other standardized technologies and architectures. The DEWI HLA and the concept of Bubble allow networks with different industrial sensor technologies to exchange information between them or with external clients via standard interfaces, thus providing a consolidated access to sensor information of different industrial domains. This is an important aspect for smart city applications, Big Data, Industry 4.0, and the Internet-of-Things (IoT). The paper includes a non-exhaustive review of the state of the art of the different interfaces, protocols and standards of this architecture. The HLA has also been proposed as the basis of the European project SCOTT (Secure Connected Trustable Things) for security and privacy in the IoT.