ESEIG - CGE - Comunicações em eventos científicos
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- Effects of hotel characteristics on room rates in Porto: a hedonic price approachPublication . Castro, Conceição; Ferreira, Fernanda A.According to the hedonic price method, a price of a good is related with the characteristics or the services it provides. Within this framework, the aim of this study it is to examine the effect on room rates of different characteristics of hotels in and around the city of Porto, such as star category, size, room and service quality, hotel facilities and location. It was estimated a hedonic price function, using data for 51 hotels. The results enable to identify the attributes that are important to consumers and hoteliers and to which extent. This information can be used by hotel managers to define a price strategy and helpful in new investment decisions.
- The influence of company size in its capacity for internationalization: an application to the portuguese furniture manufacturing industryPublication . Fernandes, Joel; Machado, Carolina FelicianaIn the competitive environment where companies operate nowadays, there is a need to adopt intemationalization strategies to enable consolidation in diversified markets. The internationalization process is pait of a relevant strategy for companies, has several implications and is influenced by many specific issues, namely companies behavior, its culture and stmcture, as well as its leadership. However, it is on the organization structure that we find one ofthe most relevant features: the dimension (size) of companies. With a particular focus in the influence of a company size in its capacity for intemationalization, as well as the interest shown by companies to increase their size, the empirical work carried out during this research had a triangular methodology base, given that we developed and applied qualitative (interviews) and quantitative (questionnaires) nature instruments for data collection and analysis. We have interviewed furniture manufacturing industry managers in order to have a better understanding of this reality. Results allowed us to conclude that companies value increase in size; nevertheless, for cultural reasons that are inherent to the industry, they are still resistant to such an increase. For increasing their size, companies value several instruments, such as: strategic alliances/corporate cooperation; fusions and acquisitions; and risk capital interventions.