Browsing by Author "Molina Rodriguez, Evelyn Isabel"
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- Sewing threads: Intercultural strategies in an international fashion company to transfer corporate culture and knowledgPublication . Molina Rodriguez, Evelyn Isabel; Albuquerque, Alexandra Marina Nunes deThis internship report analyzes the intercultural activities carried out at a French fashion company from March to August 2020 in the scope of the internship of the Master’s in Intercultural Studies for Business. The purpose of this internship report is to describe the specific intercultural needs of the Learning & Development Department of MNC France and propose the most suitable communication strategies for the team. The phenomenon studied is the communication challenges faced by the L&D Department in the French headquarters to keep appropriate knowledge transfer with subsidiary partners. The main internship activities focused on translation, including the design of a translation project. Secondary assignments also included remote interpretation at international meetings and English for Specific Purposes (ESP) support for the department. The analysis and data collection were based in participant observation, as we could access to information and daily activities of the company. The intercultural strategies proposed can be stated as plans to reach effective corporate communication and knowledge transfer. Keywords: interculturality, project management, corporate culture, communication, language, translation, training, human resources, CAT tools, ESP, interpreting