Browsing by Author "Marinho, Clara Sofia Morais"
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- The use of social media in intercultural contexts: the case of ISCAP mobility studentsPublication . Marinho, Clara Sofia Morais; Pascoal, Sara Maria Cerqueira SilvaThis thesis examines the use of social media in intercultural contexts, namely the Erasmus mobility program - a renowned European student exchange initiative- focusing on the case of ISCAP. The study explores how social media platforms serve as transformative mediums for fostering intercultural understanding and exchange among Erasmus participants. Drawing upon qualitative research methodologies, including interviews and an online survey, the research investigates the experiences of participants in utilizing social media for intercultural communication and engagement. The findings highlight the multifaceted roles of social media in facilitating the exploration and celebration of diverse cultures, breaking down geographical barriers, and fostering meaningful connections among individuals from various backgrounds. The study contributes to the existing literature by shedding light on the potential of social media as a catalyst for interculturalism during the Erasmus experience, offering insights and recommendations for leveraging social media effectively in intercultural contexts