Percorrer por autor "Machado, Anabela Santos"
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- Culture-oriented approach in tourism and hospitalityPublication . Machado, Anabela Santos; Albuquerque, Alexandra Marina Nunes deIn this world of globalization, Tourism and Hospitality has been a booster for the development of economies, societies and commerce. A hotel has a preponderant influence in tourism destinations since it is one of the possible accommodation options that tourists will choose to stay while visiting a tourist destination. News show that the number of tourists is increasing every year and the diversity of hotels in a tourism destination must be prepared for this diversity of tourist flows. With the increase of the number of tourists, hotels must be prepared to accommodate tourists of different nationalities, and consequently with different cultures, to provide a higher quality of services. During my internship at Bom Jesus Hotels, from the 1st of February till the 1st of June 2019, mainly working at the front desk department, I could see that this Hotel group was striving to provide high quality services and goods to their guests, increasing their satisfaction in the hosting period, especially as far groups are concerned. In order to manage the cultural diversity among guest groups, Bom Jesus Hotels elaborate protocols concerning different markets and different nationalities. During my internship, I felt interest in knowing more about the protocols, as an intercultural tool for guest groups’ management, carried out a brief analysis of them and proposed some improvements.