Browsing by Author "Castro, Beatriz Marta de"
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- Redesign and Content Creation for the New Lightsource Website — Internship ReportPublication . Castro, Beatriz Marta de; Melo, Ricardo Manuel Coelho deEvery year the number of Internet users expands, and consequently, eCommerce has become part of our daily life. As a result, companies have held the digital transformation as an opportunity to gain visibility, credibility and approach targets that, without the magnitude of the online, couldn't be reached. And the United Kingdom is an impressive example of how online shopping has become a buying phenomenon, being named the most advanced eCommerce market in Europe. And to be successful in this highly competitive digital world, a humanised website that gathers valuable and relevant content for the user is imperative. The present report describes the six-month curricular internship performed at Lightsource, a lighting company based in Belfast, Northern Ireland. This project aimed to assist in the development of the new Lightsource website, focusing on the redesign and content creation for the new eCommerce platform. This involved using a combination of human-centred design methods to study the users' requirements, needs and obstacles that needed improvement in this new eCommerce solution. In line with the redesign process, new content was created for the platform to push the Content Marketing and SEO strategies of the website, always supported by the best practices described in the literature. The final result is a clear improvement on the Lightsource digital presence that integrates informed decisions and outputs compiled from exploring the users' needs.