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Publication
Smart Contrats e NFTs no Combate à Contrafação de Marcas de Luxo
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Abstract(s)
As marcas de luxo constituem sinais distintivos de comércio que transcendem a mera identificação de produtos, incorporando valores intangíveis de exclusividade, prestígio e qualidade superior que justificam o seu enquadramento no regime especial das marcas.
A contrafação traduz-se na produção, venda ou distribuição de bens que imitam ilegalmente produtos genuínos sem o consentimento do titular dos direitos da marca, conforme tipificado no artigo 320.º do Código da Propriedade Industrial.
A contrafação representa um dos desafios para a marca, e em especial para as marcas de luxo face à globalização dos mercados digital e à sofisticação da reprodução não autorizada de produtos das marcas de luxo, gerando perdas anuais estimadas em centenas de milhares de euros.
Esta dissertação procurou analisar o fenómeno da contrafação, em especial para o contexto das marcas de luxo, aproveitando as potencialidades das tecnologias emergentes baseadas em blockchain, especificamente os smart contrats e os NFTs como soluções para mitigar o fenómeno, explorando as suas características e limitações face ao sistema tradicional de proteção das marcas.
Luxury brands constitute distinctive commercial signs that transcend the mere identification of products, embodying intangible values of exclusivity, prestige, and superior quality that justify their classification under the special trademark regime. Counterfeiting involves the production, sale, or distribution of goods that illegally imitate genuine products without the consent of the trademark rights holder, as defined in Article 320 of the Industrial Property Code. Counterfeiting represents one of the challenges for brands, especially luxury brands, given the globalization of digital markets and the sophistication of unauthorized reproduction of luxury brand products, generating annual losses estimated at hundreds of thousands of euros. This dissertation sought to analyze the phenomenon of counterfeiting, particularly in the context of luxury brands, leveraging the potential of emerging blockchain-based technologies, specifically smart contracts and NFTs, as solutions to mitigate the phenomenon, exploring their characteristics and limitations compared to the traditional trademark protection system.
Luxury brands constitute distinctive commercial signs that transcend the mere identification of products, embodying intangible values of exclusivity, prestige, and superior quality that justify their classification under the special trademark regime. Counterfeiting involves the production, sale, or distribution of goods that illegally imitate genuine products without the consent of the trademark rights holder, as defined in Article 320 of the Industrial Property Code. Counterfeiting represents one of the challenges for brands, especially luxury brands, given the globalization of digital markets and the sophistication of unauthorized reproduction of luxury brand products, generating annual losses estimated at hundreds of thousands of euros. This dissertation sought to analyze the phenomenon of counterfeiting, particularly in the context of luxury brands, leveraging the potential of emerging blockchain-based technologies, specifically smart contracts and NFTs, as solutions to mitigate the phenomenon, exploring their characteristics and limitations compared to the traditional trademark protection system.
Description
Keywords
propriedade intelectual marca contrafação blockchain smart contrats NFTs