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A influência da cultura local na organização de eventos internacionais
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A crescente internacionalização do setor dos eventos tem conduzido à necessidade de compreender de que forma as diferenças culturais influenciam o seu planeamento, execução e sucesso. A cultura local, portanto, desempenha um papel fundamental na maneira como os eventos são percebidos e vivenciados pelo público, influenciando diretamente a sua relevância, autenticidade e sustentabilidade.
Os eventos internacionais são cada vez mais reconhecidos como motores de dinamização económica, turística e cultural das cidades anfitriãs, contribuindo para a projeção territorial e para a valorização da identidade local. No entanto, expandir esses eventos para novos lugares exige uma adaptação a diferentes valores, costumes e práticas culturais, tornando a adaptação cultural um fator decisivo para o sucesso organizacional e para o envolvimento do público.
Neste contexto, o presente estudo tem como objetivo analisar de que forma a adaptação cultural na organização de eventos internacionais influencia o sucesso do evento e potencia os benefícios económicos e estratégicos para as cidades anfitriãs. A pesquisa utilizou uma metodologia mista, combinando um questionário aplicado a participantes de eventos com entrevistas detalhadas a profissionais do setor. O que permitiu conectar as perceções do público com a visão dos principais envolvidos na organização.
Os resultados obtidos demonstram que o impacto cultural positivo exerce uma influência significativa sobre a experiência pessoal dos participantes, confirmando a hipótese de investigação. Paralelamente, as entrevistas revelaram que a integração de elementos culturais locais, como artistas, gastronomia, comunicação e parcerias, reforça a autenticidade, o envolvimento do público e o retorno económico para as cidades anfitriãs.
Deste modo, o estudo “A Influência da Cultura Local na Organização de Eventos Internacionais” conclui que a adaptação cultural constitui não apenas um gesto de respeito e valorização da identidade local, mas também uma estratégia fundamental para garantir o sucesso e a sustentabilidade dos eventos internacionais e dos lugares que os recebem.
The growing internationalization of the events sector has led to an increasing need to understand how cultural differences influence their planning, execution, and success. Local culture therefore plays a crucial role in how events are perceived and experienced by the public, directly affecting their relevance, authenticity, and sustainability. International events are increasingly recognized as drivers of economic, touristic, and cultural development for host cities, contributing to territorial projection and the enhancement of local identity. However, expanding such events to new locations requires adaptation to different values, customs, and cultural practices, making cultural adaptation a decisive factor for organizational success and audience engagement. In this context, the present study aims to analyze how cultural adaptation in the organization of international events influences event success and enhances economic and strategic benefits for host cities. The research employed a mixed-method approach, combining a questionnaire applied to event participants with in-depth interviews conducted with industry professionals. This methodological combination enabled the connection between audience perceptions and the perspectives of key organizational stakeholders. The results demonstrate that a positive cultural impact significantly influences participants’ personal experiences, confirming the research hypothesis. Simultaneously, the interviews revealed that the integration of local cultural elements, such as artists, gastronomy, communication, and partnerships, reinforces authenticity, audience engagement, and the economic return for host cities. Thus, the study “The Influence of Local Culture on the Organization of International Events” concludes that cultural adaptation represents not only a gesture of respect and appreciation for local identity but also a fundamental strategy to ensure the success and sustainability of international events and the destinations that host them.
The growing internationalization of the events sector has led to an increasing need to understand how cultural differences influence their planning, execution, and success. Local culture therefore plays a crucial role in how events are perceived and experienced by the public, directly affecting their relevance, authenticity, and sustainability. International events are increasingly recognized as drivers of economic, touristic, and cultural development for host cities, contributing to territorial projection and the enhancement of local identity. However, expanding such events to new locations requires adaptation to different values, customs, and cultural practices, making cultural adaptation a decisive factor for organizational success and audience engagement. In this context, the present study aims to analyze how cultural adaptation in the organization of international events influences event success and enhances economic and strategic benefits for host cities. The research employed a mixed-method approach, combining a questionnaire applied to event participants with in-depth interviews conducted with industry professionals. This methodological combination enabled the connection between audience perceptions and the perspectives of key organizational stakeholders. The results demonstrate that a positive cultural impact significantly influences participants’ personal experiences, confirming the research hypothesis. Simultaneously, the interviews revealed that the integration of local cultural elements, such as artists, gastronomy, communication, and partnerships, reinforces authenticity, audience engagement, and the economic return for host cities. Thus, the study “The Influence of Local Culture on the Organization of International Events” concludes that cultural adaptation represents not only a gesture of respect and appreciation for local identity but also a fundamental strategy to ensure the success and sustainability of international events and the destinations that host them.
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Cultura local Eventos internacionais Experiência do público Impacto cultural Local culture International events Audience experience Cultural impact