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O papel das práticas de Responsabilidade Social Corporativa (RSC) na internacionalização de startups incubadas
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A Responsabilidade Social Corporativa (RSC) tem surgido como uma estratégia fundamental para que as startups aumentem a sua competitividade e se adaptem com mais facilidade aos desafios que a internacionalização traz. Este trabalho pretende estudar de que forma as práticas de RSC adotadas por startups incubadas se relacionam com a sua predisposição para a internacionalização, considerando o papel do apoio das incubadoras e do capital humano.
Para tal, recorre-se a uma abordagem metodológica mista, que inclui primeiro um estudo bibliométrico e, em seguida um estudo empírico, que combina entrevistas qualitativas com a aplicação de um questionário.
A partir da análise bibliométrica que considerou artigos científicos que analisam a RSC de várias perspetivas, foram identificadas medidas de RSC e as suas dimensões fundamentais para avaliar a perceção sobre essas práticas, e ainda, como as mesmas afetam a legitimidade empresarial, a confiança e a imagem corporativa. Com este primeiro estudo observa-se que a RSC é estrategicamente relevante, estando associada à sustentabilidade e ao contexto da internacionalização das startups. Aspetos como transparência, integridade ética e implementação de práticas sociais e ambientais responsáveis, foram reconhecidos como fundamentais para criar vínculos de confiança com stakeholders, desenvolver uma reputação forte e conseguir investidores e parcerias.
Foram realizadas entrevistas durante o estudo empírico, com representantes de startups incubadas no Instituto Empresarial do Tâmega e recolheram-se informações sobre as práticas de RSC, de três dimensões principais: práticas de RSC adotadas, apoio recebido da incubadora e relação da RSC com a internacionalização. Estas empresas implementam práticas éticas, sociais e ambientais de maneira voluntária, influenciadas pelos princípios pessoais dos fundadores
Adicionalmente, através da construção do questionário com escalas validadas, provenientes da revisão de literatura pretendeu-se aprofundar o objetivo da investigação. Os dados quantitativos revelaram que, apesar da relação entre RSC e internacionalização não ser estatisticamente significativa, há uma tendência positiva que reforça a importância teórica dessa conexão. Constatou-se também que o suporte das incubadoras auxilia na promoção de comportamentos responsáveis, mesmo não sendo um mediador direto dessa interação, e que o capital humano se revela como um elemento crucial para a predisposição internacional das startups.
Corporate Social Responsibility (CSR) has emerged as a fundamental strategy for startups to enhance their competitiveness and adapt more easily to the challenges posed by internationalization. This study aims to examine how CSR practices adopted by incubated startups relate to their predisposition toward internationalization, considering the role of incubator support and human capital. To achieve this objective, a mixed-methods approach was adopted, beginning with a bibliometric study and followed by an empirical study that combined qualitative interviews with the application of a questionnaire. Based on the bibliometric analysis, which considered scientific articles addressing CSR from multiple perspectives, CSR measures and their fundamental dimensions were identified in order to assess perceptions of these practices and to understand how they relate to business legitimacy, trust, and corporate image. This initial analysis indicates that CSR is strategically relevant and is associated with sustainability and the context of startups’ internationalization. Aspects such as transparency, ethical integrity, and the implementation of responsible social and environmental practices were recognized as fundamental for building trust with stakeholders, developing a strong reputation, and attracting investors and partnerships.. During the empirical phase, interviews were conducted with representatives of startups incubated at the Tâmega Business Institute, and information was collected on CSR practices across three main dimensions: adopted CSR practices, support received from the incubator, and the relationship between CSR and internationalization. These companies implement ethical, social, and environmental practices on a voluntary basis, largely influenced by the personal values and principles of their founders. Furthermore, the questionnaire was developed using validated scales from the literature in order to further deepen the research objective. The quantitative results revealed that, although the relationship between CSR and internationalization was not statistically significant, a positive tendency was observed, reinforcing the theoretical importance of this connection. The findings also show that incubator support contributes to the promotion of responsible behaviours, even though it does not act as a direct mediator in this relationship, and that human capital emerges as a crucial element for the international predisposition of startups.
Corporate Social Responsibility (CSR) has emerged as a fundamental strategy for startups to enhance their competitiveness and adapt more easily to the challenges posed by internationalization. This study aims to examine how CSR practices adopted by incubated startups relate to their predisposition toward internationalization, considering the role of incubator support and human capital. To achieve this objective, a mixed-methods approach was adopted, beginning with a bibliometric study and followed by an empirical study that combined qualitative interviews with the application of a questionnaire. Based on the bibliometric analysis, which considered scientific articles addressing CSR from multiple perspectives, CSR measures and their fundamental dimensions were identified in order to assess perceptions of these practices and to understand how they relate to business legitimacy, trust, and corporate image. This initial analysis indicates that CSR is strategically relevant and is associated with sustainability and the context of startups’ internationalization. Aspects such as transparency, ethical integrity, and the implementation of responsible social and environmental practices were recognized as fundamental for building trust with stakeholders, developing a strong reputation, and attracting investors and partnerships.. During the empirical phase, interviews were conducted with representatives of startups incubated at the Tâmega Business Institute, and information was collected on CSR practices across three main dimensions: adopted CSR practices, support received from the incubator, and the relationship between CSR and internationalization. These companies implement ethical, social, and environmental practices on a voluntary basis, largely influenced by the personal values and principles of their founders. Furthermore, the questionnaire was developed using validated scales from the literature in order to further deepen the research objective. The quantitative results revealed that, although the relationship between CSR and internationalization was not statistically significant, a positive tendency was observed, reinforcing the theoretical importance of this connection. The findings also show that incubator support contributes to the promotion of responsible behaviours, even though it does not act as a direct mediator in this relationship, and that human capital emerges as a crucial element for the international predisposition of startups.
Descrição
Palavras-chave
Incubadoras Internacionalização Responsabilidade Social Corporativa Startups Sustentabilidade