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Authors
Advisor(s)
Abstract(s)
O presente documento tem como objetivo documentar e argumentar todo o processo
metodológico relacionado com o estágio curricular realizado na Associação Empresarial do Minho
(AEMinho).
A AEMinho foi fundada em 2021, com a sua sede estabelecida em Braga, no edifício do polo
do IPCA de Braga. Surgindo da necessidade de representar e unir o tecido empresarial do Minho, a
AEMinho visa atuar como um agente para o desenvolvimento regional, impulsionando o crescimento
económico, social e cultural da região.
Optei por concluir este mestrado com um estágio por acreditar que esta seria a opção mais
vantajosa, na medida em que me prepararia melhor para o mercado de trabalho. Procurei uma
experiência desafiadora e enriquecedora, que me preparasse para o futuro, me inserisse no mundo
profissional, me permitisse aprimorar o currículo, e ajudasse a crescer pessoal e profissionalmente.
O trabalho que desenvolvi no decorrer do estágio esteve sobretudo relacionado com a
comunicação da associação, predominantemente a cobertura fotográfica de eventos empresariais
organizados pela AEMinho. Como tal, o tema deste documento está relacionado com a construção de
imagens em contexto empresarial, investigando a teoria que suporta a fotografia de eventos
corporativos. Assim, analiso os fatores cruciais para este tipo de trabalho, destacando as qualidades
técnicas e profissionais essenciais para a/o fotógrafa/o. Adicionalmente, o estudo fornece exemplos
de fotógrafos especializados em eventos corporativos e analisa autores que estudaram o assunto.
De forma a abordar este tema, considerei relevante começar por investigar subtemas como a
fotografia documental, a influência da imagem na perceção pública das entidades, e a importância da
fotografia na comunicação institucional.
This document aims to document and argue the entire methodological process related to the curricular internship carried out at Associação Empresarial do Minho (AEMinho). AEMinho was founded in 2021, with its headquarters established in Braga, in the Braga IPCA campus. Arising from the need to represent and unite the business fabric of Minho, AEMinho aims to act as an agent for regional development, boosting the economic, social and cultural growth of the region. I chose to complete this master's degree with an internship because I believed that this would be the most advantageous option, as it would better prepare me for the job market. I was looking for a challenging and enriching experience that would prepare me for the future, insert me into the professional world, allow me to improve my CV, and help me grow personally and professionally. The work I developed during the internship was mainly related to the association's communication, predominantly the photographic coverage of business events organized by AEMinho. As such, the theme of this document is related to the construction of images in a business context, investigating the theory that supports the photography of corporate events. Therefore, I analyse the crucial factors for this type of work, highlighting the essential technical and professional qualities for the photographer. Additionally, the study provides examples of photographers specialized in corporate events and analyses authors who have studied the subject. In order to address this topic, I considered it relevant to start by investigating subtopics such as documentary photography, the influence of image on the public perception of entities, and the importance of photography in institutional communication.
This document aims to document and argue the entire methodological process related to the curricular internship carried out at Associação Empresarial do Minho (AEMinho). AEMinho was founded in 2021, with its headquarters established in Braga, in the Braga IPCA campus. Arising from the need to represent and unite the business fabric of Minho, AEMinho aims to act as an agent for regional development, boosting the economic, social and cultural growth of the region. I chose to complete this master's degree with an internship because I believed that this would be the most advantageous option, as it would better prepare me for the job market. I was looking for a challenging and enriching experience that would prepare me for the future, insert me into the professional world, allow me to improve my CV, and help me grow personally and professionally. The work I developed during the internship was mainly related to the association's communication, predominantly the photographic coverage of business events organized by AEMinho. As such, the theme of this document is related to the construction of images in a business context, investigating the theory that supports the photography of corporate events. Therefore, I analyse the crucial factors for this type of work, highlighting the essential technical and professional qualities for the photographer. Additionally, the study provides examples of photographers specialized in corporate events and analyses authors who have studied the subject. In order to address this topic, I considered it relevant to start by investigating subtopics such as documentary photography, the influence of image on the public perception of entities, and the importance of photography in institutional communication.
Description
Relatório de estágio
Keywords
Imagem documental Fotografia empresarial Comunicação institucional AEMinho Documentary image Business photography Institutional communication