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Abstract(s)
A World Wide Web, WWW, promoveu e fomentou a criação de milhares de negócios digitais, continuando atualmente em crescendo. Numa sociedade cada vez mais competitiva, as organizações só sobrevivem se conseguirem satisfazer totalmente as expectativas dos seus clientes. E é com base nesse pressuposto que as interfaces desempenham um papel crucial, e pode dizer-se, como iremos mostrar ao longo deste trabalho, que são decisivas, na prossecução desse objetivo.
As interfaces são a base de uma área de estudo designada por Interação Homem Computador, IHC, que de uma forma simplificada, investiga a melhor forma do utilizador se relacionar com o computador. Seja através dos dispositivos tradicionais, como o rato, ou ecrã tátil, ou outros mais sofisticados, que permitam acesso à realidade virtual ou aumentada, com voz e visão incluídas.
Ainda no mesmo sentido, não podemos esquecer os smartphones e os tablets, dispositivos presentes do dia-a-dia das pessoas, com funcionalidades equivalentes às de um portátil de última geração. A consulta do correio eletrónico, das redes sociais, chats, e a utilização de muitas outras aplicações associadas à Web, têm já a preocupação de construir o seu sítio Web baseado em aplicações mobile (mobile friendly) visando alargar o leque de clientes. A interface é um termo recorrente, mesmo que implicitamente, em ambientes tecnológicos.
Com esta dissertação pretendemos analisar as interfaces de um conjunto de sítios Web portugueses associados ao comércio eletrónico, utilizando o método UserFocus
Foram selecionadas apenas lojas nacionais ou com infraestruturas em Portugal para que comparação fosse equitativa: Worten, Fnac, RadioPopular.
Após a análise dos resultados obtidos sintetizamos um conjunto de recomendações a seguir no desenvolvimento de interfaces para sítios Web de comércio eletrónico.
The World Wide Web, WWW, promoted and fostered the creation of thousands of digital businesses, and is continuing to grow. In an increasingly competitive society, organizations only survive if they can fully meet the expectations of their customers. And it is on the basis of this assumption that interfaces play a crucial role, and it can be said, as we will show throughout this work, that they are decisive in pursuing this goal. The interfaces are the basis of a study area called Human Computer Interaction (HCI), which in a simplified way investigates the best way for the user to relate to the computer. Whether through traditional devices such as a mouse or a touch screen, or other more sophisticated devices that allow access to virtual or augmented reality, with voice and vision included. Still in the same sense, we can not forget smartphones and tablets, devices present day to day people, with features equivalent to those of a next-generation laptop. Checking e-mail, social networks, chat rooms and many other applications associated with the Web, have already the concern of building their Sítio Web based on mobile applications (mobile friendly) in order to extend the range of clients. The interface is a recurring term, even implicitly, in technological environments. With this dissertation, we intend to analyse the interfaces of a set of Portuguese Website associated with electronic commerce, using the UserFocus method. Only national stores or with infrastructures in Portugal were selected for comparison to be fair: Worten, Fnac, RadioPopular. After analyzing the results obtained, we synthesized a set of recommendations to follow in developing interfaces for e-commerce websites.
The World Wide Web, WWW, promoted and fostered the creation of thousands of digital businesses, and is continuing to grow. In an increasingly competitive society, organizations only survive if they can fully meet the expectations of their customers. And it is on the basis of this assumption that interfaces play a crucial role, and it can be said, as we will show throughout this work, that they are decisive in pursuing this goal. The interfaces are the basis of a study area called Human Computer Interaction (HCI), which in a simplified way investigates the best way for the user to relate to the computer. Whether through traditional devices such as a mouse or a touch screen, or other more sophisticated devices that allow access to virtual or augmented reality, with voice and vision included. Still in the same sense, we can not forget smartphones and tablets, devices present day to day people, with features equivalent to those of a next-generation laptop. Checking e-mail, social networks, chat rooms and many other applications associated with the Web, have already the concern of building their Sítio Web based on mobile applications (mobile friendly) in order to extend the range of clients. The interface is a recurring term, even implicitly, in technological environments. With this dissertation, we intend to analyse the interfaces of a set of Portuguese Website associated with electronic commerce, using the UserFocus method. Only national stores or with infrastructures in Portugal were selected for comparison to be fair: Worten, Fnac, RadioPopular. After analyzing the results obtained, we synthesized a set of recommendations to follow in developing interfaces for e-commerce websites.
Description
Keywords
Comércio eletrónico Interfaces Usabilidade Interfaces Web E-commerce Web interfaces Usability