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Publication
Processos de internacionalização das PME da região Norte de Portugal
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| 3.64 MB | Adobe PDF |
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Abstract(s)
A internacionalização das PME portuguesas assume uma importância crescente para o seu desenvolvimento sustentável, uma vez que o mercado nacional, por vezes, se revela insuficiente para garantir a sua viabilidade a longo prazo. Estas empresas têm vindo a consolidar o seu papel na economia nacional, representando uma fatia significativa do tecido empresarial e contribuindo de forma decisiva para a criação de emprego e o crescimento económico. Este
estudo teve como objetivo identificar as principais dificuldades enfrentadas pelas PME portuguesas no processo de exportação de produtos e serviços, bem como analisar as estratégias utilizadas para ultrapassar esses desafios. A exportação foi o modo de internacionalização central considerado, dado tratar-se da abordagem mais comum entre este tipo de empresas. A investigação adotou uma metodologia qualitativa e exploratória, com base em entrevistas semiestruturadas realizadas a três PME do distrito de Viana do Castelo. Procurou-se compreender os modos de atuação destas empresas no mercado externo e os obstáculos que enfrentam. Os resultados evidenciam que, apesar da existência de diversas barreiras à internacionalização, estas não se revelam impeditivas. As PME demonstraram
resiliência e capacidade de adaptação, recorrendo a soluções que lhes permitem manter e expandir a sua presença nos mercados internacionais.
The internationalization of Portuguese SMEs is increasingly important for their sustainable development, as the domestic market often proves insufficient to ensure long-term viability. These companies have progressively consolidated their role in the national economy, representing a significant portion of the business sector and contributing substantially to job creation and economic growth. This study aimed to identify the main challenges faced by Portuguese SMEs in the process of exporting products and services, as well as to analyze the strategies adopted to overcome such obstacles. Exporting was the central mode of internationalization considered, as it remains the most used approach among these firms. The research followed a qualitative and exploratory methodology, based on semi-structured interviews with three SMEs located in the district of Viana do Castelo. The study sought to understand their approach to foreign markets and the constraints they encounter. The results indicate that, although several barriers to internationalization persist, they do not constitute a decisive impediment. SMEs demonstrate resilience and adaptability, applying strategies that allow them to maintain and expand their presence in international markets.
The internationalization of Portuguese SMEs is increasingly important for their sustainable development, as the domestic market often proves insufficient to ensure long-term viability. These companies have progressively consolidated their role in the national economy, representing a significant portion of the business sector and contributing substantially to job creation and economic growth. This study aimed to identify the main challenges faced by Portuguese SMEs in the process of exporting products and services, as well as to analyze the strategies adopted to overcome such obstacles. Exporting was the central mode of internationalization considered, as it remains the most used approach among these firms. The research followed a qualitative and exploratory methodology, based on semi-structured interviews with three SMEs located in the district of Viana do Castelo. The study sought to understand their approach to foreign markets and the constraints they encounter. The results indicate that, although several barriers to internationalization persist, they do not constitute a decisive impediment. SMEs demonstrate resilience and adaptability, applying strategies that allow them to maintain and expand their presence in international markets.
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Keywords
Small and Medium-sized companies (SMEs) internationalization exports barriers Pequenas e Médias Empresas (PME) Internacionalização Exportação Barreiras