| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| DM_JacintaFonseca_MG3S_2023 | 1.13 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Devido ao número crescente de organizações sem fins lucrativos e a consequente complexidade das suas estruturas e do ambiente em constante mudança, surge a necessidade destas organizações utilizarem técnicas de gestão formais. Sendo o planeamento estratégico uma valiosa ferramenta da gestão estratégica que contribui para a eficácia organizacional, a presente dissertação tem como objetivo compreender o nível de implementação do planeamento estratégico de uma organização sem fins lucrativos e os impactos
dessa aplicação na sua eficácia organizacional. O desenvolvimento deste estudo de caso tem como base um enquadramento teórico sobre o terceiro setor e o estado da arte relativo à gestão estratégica. De forma a colmatar o objetivo do estudo, recorreu-se a diversas técnicas de recolha de dados, nomeadamente, a entrevista e o questionário. O guião de entrevista elaborado com base na revisão da literatura, foi aplicado a quatro elementos da organização e as suas questões prendem-se com o processo de planeamento estratégico da organização, a relação com as partes interessadas e a sustentabilidade.O questionário foi aplicado aos colaboradores da organização de forma a compreender a sua perceção acerca do planeamento estratégico da organização e a compreensão de conceitos como a missão, valores, objetivos,
a comunicação e a participação das diferentes partes interessadas, e métodos de avaliação de desempenho da organização. Assim, a estrutura do questionário segue as fases do processo de gestão estratégica.
O presente estudo permitiu compreender de forma holística a Confraria de Santo António, as suas forças e fraquezas. Estas fraquezas apresentam mais uma razão para esta instituição procurar formalizar o seu processo de gestão estratégico através do Plano Estratégico, proposta que é apresentada neste estudo.
Due to the growing number of non-profit organisations and the consequent complexity of their structures and the constant changing environment, there is a need for these organisations to use formal management techniques. Considering that strategic planning is a valuable strategic management tool that contributes to organisational effectiveness, the aim of this dissertation is to understand the level of implementation of strategic planning in a non-profit organisation and the impact of this application on its organisational effectiveness. The development of this case study is based on a theoretical framework on the third sector and the state of the art in strategic management. In order to fulfil the objective of the study, various data collection techniques were used, in particular the interview and the questionnaire. The interview script, drawn up based on the literature review, was applied to four members of the organisation and its questions are linked to the organisation's strategic planning process, the relationship with stakeholders and sustainability. The questionnaire was applied to the organisation's employees in order to understand their perception of the organisation's strategic planning and their understanding of concepts such as the organisation's mission, values, objectives, communication and stakeholder participation, and performance evaluation methods. Therefore, the structure of the questionnaire follows the phases of the strategic management process. This study has provided a holistic understanding of the Confraria de Santo António, its strengths and weaknesses. These weaknesses provide yet another reason for this institution to seek to formalise its strategic management process through the Strategic Plan, a proposal that is presented in this study.
Due to the growing number of non-profit organisations and the consequent complexity of their structures and the constant changing environment, there is a need for these organisations to use formal management techniques. Considering that strategic planning is a valuable strategic management tool that contributes to organisational effectiveness, the aim of this dissertation is to understand the level of implementation of strategic planning in a non-profit organisation and the impact of this application on its organisational effectiveness. The development of this case study is based on a theoretical framework on the third sector and the state of the art in strategic management. In order to fulfil the objective of the study, various data collection techniques were used, in particular the interview and the questionnaire. The interview script, drawn up based on the literature review, was applied to four members of the organisation and its questions are linked to the organisation's strategic planning process, the relationship with stakeholders and sustainability. The questionnaire was applied to the organisation's employees in order to understand their perception of the organisation's strategic planning and their understanding of concepts such as the organisation's mission, values, objectives, communication and stakeholder participation, and performance evaluation methods. Therefore, the structure of the questionnaire follows the phases of the strategic management process. This study has provided a holistic understanding of the Confraria de Santo António, its strengths and weaknesses. These weaknesses provide yet another reason for this institution to seek to formalise its strategic management process through the Strategic Plan, a proposal that is presented in this study.
Description
Keywords
Gestão estratégica Terceiro setor Eficácia organizacional Sustentabilidade IPSS