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Advisor(s)
Abstract(s)
Uma vez que nos últimos anos houve uma adaptação por parte das empresas para o mundo
digital, este relatório tem como principal objetivo aplicar todos os conhecimentos lecionados
durante o mestrado em marketing digital de forma a ajudar a agência digital “Significa” a
melhorar o seu posicionamento e consequentemente aumentar as suas leads, através de social
media marketing e também estratégias de SEO (search engine optmization).
Posto isto, o presente relatório de estágio tem como objetivo, descrever todas as atividades
realizadas pelo estudante Rui Tomás Monteiro Gouveia durante o decorrer do seu estágio na
empresa “Significa”. Para além de descrever pormenorizadamente as atividades realizadas ao
longo dos 3 meses de estágio, são aprofundados tópicos de forma teórica que foram lecionados
durante o mestrado em marketing digital, ao longo dos 2 anos da sua duração. Após a análise
dos tópicos explorados ao longo deste relatório de estágio, foram postos em prática e
posteriormente avaliados de forma a verificar se houverem resultados, ou não.
A realização do estágio permitiu ao estagiário melhorar as suas competências a nível
profissional e pessoal, e dar a conhecer a este, o mercado de trabalho.
Since companies have adapted to the digital world in recent years, the main aim of this report is to apply all the knowledge taught during the master's degree in digital marketing to help the digital agency "Significa" improve its positioning and consequently increase its leads, through social media marketing and SEO (search engine optimization) strategies. This report aims to describe all the activities the student Rui Tomás Monteiro Gouveia carried out during his internship at Significa LDA. In addition to describing in detail the activities carried out over the 3 months of internship, topics are deepened in a theoretical way that were taught during the master’s degree in digital marketing, over the 2 years of its duration. After analyzing the topics explored throughout this internship, they were put into practice and later evaluated to verify if there were results. The internship enabled the trainee to improve his professional and personal skills and to get to know the employee market.
Since companies have adapted to the digital world in recent years, the main aim of this report is to apply all the knowledge taught during the master's degree in digital marketing to help the digital agency "Significa" improve its positioning and consequently increase its leads, through social media marketing and SEO (search engine optimization) strategies. This report aims to describe all the activities the student Rui Tomás Monteiro Gouveia carried out during his internship at Significa LDA. In addition to describing in detail the activities carried out over the 3 months of internship, topics are deepened in a theoretical way that were taught during the master’s degree in digital marketing, over the 2 years of its duration. After analyzing the topics explored throughout this internship, they were put into practice and later evaluated to verify if there were results. The internship enabled the trainee to improve his professional and personal skills and to get to know the employee market.
Description
Keywords
Marketing digital Plataformas digitais Consumidor B2B Era digital Digital marketing B2B consumer Digital age Digital platforms