Publication
Personalisation of Networked Video
| dc.contributor.author | Foss, Jeremy | |
| dc.contributor.author | Malheiro, Benedita | |
| dc.contributor.author | Burguillo, Juan Carlos | |
| dc.date.accessioned | 2015-06-17T08:41:44Z | |
| dc.date.available | 2015-06-17T08:41:44Z | |
| dc.date.issued | 2012 | |
| dc.date.updated | 2014-10-14T11:23:35Z | |
| dc.description.abstract | Following targeted advertising and product placement, TV and online media needs more personalised methods of engaging viewers by integrating advertising and informational messages into playout content, whether real-time broadcast or on-demand. Future advertising solutions need adaptivity to individuals or on-line groups to respond to the commercial requirements of clients and agencies. | por |
| dc.identifier.citation | Jeremy Foss; Benedita Malheiro; Juan Carlos Burguillo. Personalisation of Networked Video, Trabalho apresentado em 10th European Interactive TV Conference (EuroITV 2012), In Adjunct Proceedings of the 10th European Interactive TV Conference, Berlim, 2012. | por |
| dc.identifier.isbn | 978-3-00-038715-9 | |
| dc.identifier.uri | http://hdl.handle.net/10400.22/6326 | |
| dc.language.iso | eng | por |
| dc.publisher | Fraunhofer Institute for Open Communication Systems, FOKUS | por |
| dc.relation.ispartofseries | EuroiTV '12; | |
| dc.relation.publisherversion | http://dl.acm.org/citation.cfm?id=2325616 | por |
| dc.subject | Content Personalisation | por |
| dc.subject | Electronic Brokerage | por |
| dc.subject | Intermediação Eletrónica | por |
| dc.subject | Personalização do Conteúdo | por |
| dc.title | Personalisation of Networked Video | por |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | Berlim | por |
| oaire.citation.endPage | 132 | por |
| oaire.citation.issue | 2012 | por |
| oaire.citation.startPage | 132 | por |
| oaire.citation.title | 10th European Interactive TV Conference (EuroITV 2012) | por |
| person.familyName | BENEDITA CAMPOS NEVES MALHEIRO | |
| person.givenName | MARIA | |
| person.identifier.ciencia-id | 7A15-08FC-4430 | |
| person.identifier.orcid | 0000-0001-9083-4292 | |
| rcaap.rights | closedAccess | por |
| rcaap.type | conferenceObject | por |
| relation.isAuthorOfPublication | babd4fda-654a-4b59-952d-6113eebbb308 | |
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