Personalisation of Networked Video

Foss, Jeremy; Malheiro, Benedita; Burguillo, Juan Carlos

http://hdl.handle.net/10400.22/6326

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Authors

Foss, Jeremy

Malheiro, Benedita

Burguillo, Juan Carlos

Abstract(s)

Following targeted advertising and product placement, TV and online media needs more personalised methods of engaging viewers by integrating advertising and informational messages into playout content, whether real-time broadcast or on-demand. Future advertising solutions need adaptivity to individuals or on-line groups to respond to the commercial requirements of clients and agencies.

Keywords

Content Personalisation Electronic Brokerage Intermediação Eletrónica Personalização do Conteúdo

URI

http://hdl.handle.net/10400.22/6326

Citation

Jeremy Foss; Benedita Malheiro; Juan Carlos Burguillo. Personalisation of Networked Video, Trabalho apresentado em 10th European Interactive TV Conference (EuroITV 2012), In Adjunct Proceedings of the 10th European Interactive TV Conference, Berlim, 2012.