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Movie tourism and attracting new tourists in the post-pandemic period: a niche marketing perspective

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dc.contributor.authorSousa, Bruno
dc.contributor.authorMalheiro, Alexandra
dc.contributor.authorLiberato, Dália
dc.contributor.authorLiberato, Pedro
dc.date.accessioned2020-11-17T10:44:32Z
dc.date.available2020-11-17T10:44:32Z
dc.date.issued2021
dc.description.abstractThe COVID-19 pandemic turned out to be a huge public health problem with an impact on companies and consumers at the national and international levels. Measures were implemented in Portugal in response to COVID-19: limitations on travel rights, closure of commercial establishments, and prohibition on holding events. Teleworking was also encouraged, and distance learning was promoted. The present manuscript aims to understand the role that film tourism plays in marketing applied to territories and how important it is for segmenting markets and attracting new tourists in the post-pandemic period (covid-19). The movie tourism business incorporates the development of destination marketing campaigns to promote films, while more and more common initiatives are emerging between DMOs and filmmakers to promote films and tourist destinations. The present study will include document analysis and exploratory interviews with some tourism leaders and stakeholders in Portugal and two best practices Portuguese campaigns. The management of territories provides several advantages for the sustainable development of a tourist destination, stimulating exports and attracting more tourism and investment. In particular, film tourism has increasingly established itself as one of the most common leisure activities, and one of the fastest growing in the tourism sector, as it is a segment where tourists have the highest expenditure and, for this has received greater attention from business leaders, policy makers and academics around the world. From an interdisciplinary perspective, this study presents inputs in local development and niche tourism perspective. Some lines of future research will be presented.pt_PT
dc.description.sponsorshipThis work is financed by national funds through FCT - Foundation for Science and Technology, IP, within the scope of the reference project UIDB/04470/2020
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.1007/978-981-33-4256-9_34pt_PT
dc.identifier.isbn978-981-33-4255-2
dc.identifier.isbn978-981-33-4255-2
dc.identifier.urihttp://hdl.handle.net/10400.22/16463
dc.language.isoengpt_PT
dc.publisherSpringerpt_PT
dc.relationUIDB/04470/2020
dc.relation.publisherversionhttps://link.springer.com/chapter/10.1007%2F978-981-33-4256-9_34pt_PT
dc.subjectMovie tourismpt_PT
dc.subjectCovid-19pt_PT
dc.subjectSegmentationpt_PT
dc.subjectNiche marketingpt_PT
dc.titleMovie tourism and attracting new tourists in the post-pandemic period: a niche marketing perspectivept_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.endPage384pt_PT
oaire.citation.startPage373pt_PT
oaire.citation.titleAdvances in Tourism, Technology and Systems. ICOTTS 2020. Smart Innovation, Systems and Technologiespt_PT
oaire.citation.volume208pt_PT
person.familyNameLiberato
person.familyNameLiberato
person.givenNameDália
person.givenNamePedro
person.identifier.ciencia-idF610-22F9-C504
person.identifier.ciencia-id0E18-9B6A-FE45
person.identifier.orcid0000-0003-0513-6444
person.identifier.orcid0000-0003-2908-1599
person.identifier.scopus-author-id57200377509
person.identifier.scopus-author-id57200381200
rcaap.rightsclosedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication8af17803-7f2e-4819-bfd8-8ce657eff119
relation.isAuthorOfPublication5cb18f24-fc60-43a7-9b13-a54edc06d66e
relation.isAuthorOfPublication.latestForDiscovery8af17803-7f2e-4819-bfd8-8ce657eff119

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