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Authors
Advisor(s)
Abstract(s)
O catálogo é um produto de comunicação com presença forte no mundo da moda, reflexo por
excelência de cada coleção e imagem de marca. Verifica-se que os critérios objectivos de
avaliação dos catálogos não foram ainda alvo de uma análise estruturada e aprofundada,
apesar da importância que possuem para as empresas do sector do Vestuário. Assim, decidiuse
estudar os elementos que definem o nível de qualidade estética e gráfica dos catálogos de
vestuário. Analisaram-se catálogos de marcas portuguesas e internacionais da indústria da
moda cuja qualidade é reconhecida pelos profissionais de design. Como resultado desse
estudo foi criada a Matriz AQC - Matriz de Avaliação da Qualidade dos Catálogos Produto e a Matriz AQC – Matriz de avaliação da Qualidade dos Catálogos Imagem.
The catalog it’s a communication product with a strong presence in the fashion world, it reflects the excellence of each collection and brand image. It appears that the objective criteria for evaluating the catalogs have not yet been the target of a deep and structured analysis, despite the importance they have for companies in the clothes sector. So, in this thesis we studied the elements that define the level of aesthetics, semiotics and graphic catalogs of clothing. We have analyzed national and international brand catalogs in the fashion industry, whose quality is recognized by professional designers. As a result of this study was created Matrix AQC - Matrix Quality Evaluation Catalogs Products and Matrix AQC - Matrix Quality Evaluation Catalogs Image.
The catalog it’s a communication product with a strong presence in the fashion world, it reflects the excellence of each collection and brand image. It appears that the objective criteria for evaluating the catalogs have not yet been the target of a deep and structured analysis, despite the importance they have for companies in the clothes sector. So, in this thesis we studied the elements that define the level of aesthetics, semiotics and graphic catalogs of clothing. We have analyzed national and international brand catalogs in the fashion industry, whose quality is recognized by professional designers. As a result of this study was created Matrix AQC - Matrix Quality Evaluation Catalogs Products and Matrix AQC - Matrix Quality Evaluation Catalogs Image.
Description
Keywords
Estratégia de comunicação Qualidade estética Qualidade gráfica Catálogo de moda Modelos de avaliação qualitativa Graphic quality Communication strategy Qualitative evaluation models Fashion catalog
Citation
Publisher
Instituto Politécnico do Porto. Instituto Superior de Contabilidade e Administração do Porto