A carregar...
Publicação
A Gestão de Projetos e os seus Contributos no Processo de Incubação de Startups
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.84 MB | Adobe PDF |
Orientador(es)
Resumo(s)
As startups operam em ambientes dinâmicos e de rápida evolução, enfrentam incertezas, recursos limitados e necessidade de inovar para permanecerem competitivas. Esta dissertação tem como objetivo identificar os contributos da Gestão de Projetos (GP) no processo de incubação de startups, analisando de que forma as metodologias e ferramentas de gestão podem apoiar o desenvolvimento e a sustentabilidade destes modelos de negócios. O estudo parte do pressuposto de que a aplicação estruturada da GP pode contribuir significativamente para a eficiência operacional, o controlo de riscos e a melhoria da tomada de decisão em ambientes empreendedores caracterizados por rápidas mudanças de mercado.
A investigação destaca a relevância de integrar os princípios da Gestão de Projetos com os fundamentos da metodologia Lean Startup (LS), reconhecida pela sua capacidade de promover ciclos curtos de experimentação, aprendizagem validada e inovação contínua. Essa combinação teórica e prática propõe uma abordagem híbrida de gestão, em que a disciplina e o controlo proporcionados pela GP se articulam com a flexibilidade e a agilidade promovidas pelo LS, potenciando o desenvolvimento sustentável das startups incubadas.
A metodologia adotada combina técnicas qualitativas e quantitativas. Após uma revisão sistemática da literatura, desenvolveu-se uma análise bibliométrica e entrevistas semiestruturadas realizadas com representantes de duas incubadoras portuguesas, complementada por dados secundários provenientes de estudos prévios sobre a aplicação do Lean Startup. Esta abordagem permitiu identificar práticas de gestão relevantes, bem como compreender perceções e desafios enfrentados por startups no processo de incubação.
Os resultados preliminares sugerem que a adoção de metodologias de GP, quando adaptadas ao contexto ágil e dinâmico das startups, proporciona ganhos em termos de estruturação, monitorização de desempenho e alinhamento estratégico. Além disso, a integração com o LS reforça a capacidade de resposta rápida às mudanças do mercado, promove a aprendizagem contínua e otimiza o uso dos recursos, fatores essenciais para a consolidação e escalabilidade das startups incubadas.
Por fim, o estudo propõe um framework integrador que combina práticas de GP e LS aplicáveis ao contexto de incubação, com potencial para apoiar empreendedores e gestores de incubadoras. Este contributo visa oferecer orientações práticas para a construção de ecossistemas de inovação mais resilientes, sustentáveis e competitivos.
Startups operate in dynamic and rapidly evolving environments, facing uncertainty, limited resources and the need to innovate in order to remain competitive. This dissertation aims to identify the contributions of Project Management (PM) to the startup incubation process, analysing how management methodologies and tools can support the development and sustainability of these business models. The study assumes that the structured application of PM can contribute significantly to operational efficiency, risk control, and im-proved decision-making in entrepreneurial environments characterised by rapid market changes. The research highlights the importance of integrating the principles of Project Management with the funda-mentals of the Lean Startup (LS) methodology, recognised for its ability to promote short cycles of experi-mentation, validated learning and continuous innovation. This theoretical and practical combination pro-poses a hybrid management approach, in which the discipline and control provided by PM are combined with the flexibility and agility promoted by LS, enhancing the sustainable development of incubated startups. The methodology adopted combines qualitative and quantitative techniques. After a systematic review of the literature, a bibliometric analysis and semi-structured interviews were conducted with representatives of two Portuguese incubators, complemented by secondary data from previous studies on the application of Lean Startup. This approach made it possible to identify relevant management practices and understand the perceptions and challenges faced by startups in the incubation process. Preliminary results suggest that the adoption of PM methodologies, when adapted to the agile and dynamic context of startups, provides gains in terms of structuring, performance monitoring, and strategic alignment. In addition, integration with LS reinforces the ability to respond quickly to market changes, promotes con-tinuous learning and optimises the use of resources, which are essential factors for the consolidation and scalability of incubated startups. Finally, the study proposes an integrative framework that combines GP and LS practices applicable to the incubation context, with the potential to support entrepreneurs and incubator managers. This contribution aims to offer practical guidelines for building more resilient, sustainable, and competitive innovation eco-systems.
Startups operate in dynamic and rapidly evolving environments, facing uncertainty, limited resources and the need to innovate in order to remain competitive. This dissertation aims to identify the contributions of Project Management (PM) to the startup incubation process, analysing how management methodologies and tools can support the development and sustainability of these business models. The study assumes that the structured application of PM can contribute significantly to operational efficiency, risk control, and im-proved decision-making in entrepreneurial environments characterised by rapid market changes. The research highlights the importance of integrating the principles of Project Management with the funda-mentals of the Lean Startup (LS) methodology, recognised for its ability to promote short cycles of experi-mentation, validated learning and continuous innovation. This theoretical and practical combination pro-poses a hybrid management approach, in which the discipline and control provided by PM are combined with the flexibility and agility promoted by LS, enhancing the sustainable development of incubated startups. The methodology adopted combines qualitative and quantitative techniques. After a systematic review of the literature, a bibliometric analysis and semi-structured interviews were conducted with representatives of two Portuguese incubators, complemented by secondary data from previous studies on the application of Lean Startup. This approach made it possible to identify relevant management practices and understand the perceptions and challenges faced by startups in the incubation process. Preliminary results suggest that the adoption of PM methodologies, when adapted to the agile and dynamic context of startups, provides gains in terms of structuring, performance monitoring, and strategic alignment. In addition, integration with LS reinforces the ability to respond quickly to market changes, promotes con-tinuous learning and optimises the use of resources, which are essential factors for the consolidation and scalability of incubated startups. Finally, the study proposes an integrative framework that combines GP and LS practices applicable to the incubation context, with the potential to support entrepreneurs and incubator managers. This contribution aims to offer practical guidelines for building more resilient, sustainable, and competitive innovation eco-systems.
Descrição
Palavras-chave
Gestão de Projetos Startup Incubação Lean Startup Sustentabilidade