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Advisor(s)
Abstract(s)
A escolha deste tema surgiu da necessidade de compreender a gestão da
comunicação nas pequenas e médias empresas ao nível das dinâmicas pessoal e empresarial,
do desempenho empresarial, da reputação pessoal, da proatividade e dinâmica empresarial,
da organização aprendente e da motivação e sucesso empresarial.. Abordamos, desta
forma, a estratégia e a mudança organizacional, a motivação e as necessidades individuais
e empresariais no que diz respeito ao desenvolvimento das capacidades, do desempenho
dos colaboradores e da sua motivação e melhoria contínua do sucesso empresarial. A
amostra é constituída por 388 pequenas e médias empresas em Portugal continental. Assim,
no pressuposto de termos uma amostra probabilística, e considerando um intervalo de
confiança de duas vezes o desvio padrão, ou seja de 95,4%, temos a margem máxima de erro
estatístico (P= 50%) de +/- 4,95 p.p.). Procuramos estudar também a atitude dos gestores
face à orientação para o mercado, os comportamentos da organização, as atitudes e retenção
do pessoal, a satisfação dos clientes, satisfação dos empregados, comprometimento,
envolvimento, reputação e performance empresarial, a recomendação, os indicadores
empresariais e grau de satisfação em trabalhar nas organizações. Verificamos assim que, os
aspetos relevantes para a eficiência do desempenho dos colaboradores residem na atitude
positiva, na autoanálise, na automotivação, na definição de objetivos, aliados à capacidade
de gerar ação compreendendo os demais para ser compreendido na organização onde está
inserido
The choice of this theme arose from the need to understand the communication management in small and medium-sized enterprises in terms of personal and business dynamics, business performance, the personal reputation, proactivity and business dynamics, learning organization and the motivation and personal leadership. We address in this way, the strategy and organizational change, motivation and individual and business needs with regard to capacity building, employee performance and motivation and continuous improvement of business success. The sample is made up of 388 small and medium-sized companies in mainland Portugal. Thus, the assumption of having a probability sample, and considering a two times the standard deviation confidence interval, ie 95.4%, have their maximum statistical error (P = 50%) of +/- 4, 95 pp We also sought to study the attitude of managers in the face of market orientation, the behaviors of the organization, attitudes and staff retention, customer satisfaction, employee satisfaction, commitment, involvement, reputation and business performance, the recommendation, business indicators and satisfaction in working in organizations. We note as well that the relevant aspects for the performance efficiency of employees we can see that the main factors lie in the positive attitude, self-analysis, self-motivation, goal setting, combined with the ability to generate action comprising the other to be understood in the organization where it operates.
The choice of this theme arose from the need to understand the communication management in small and medium-sized enterprises in terms of personal and business dynamics, business performance, the personal reputation, proactivity and business dynamics, learning organization and the motivation and personal leadership. We address in this way, the strategy and organizational change, motivation and individual and business needs with regard to capacity building, employee performance and motivation and continuous improvement of business success. The sample is made up of 388 small and medium-sized companies in mainland Portugal. Thus, the assumption of having a probability sample, and considering a two times the standard deviation confidence interval, ie 95.4%, have their maximum statistical error (P = 50%) of +/- 4, 95 pp We also sought to study the attitude of managers in the face of market orientation, the behaviors of the organization, attitudes and staff retention, customer satisfaction, employee satisfaction, commitment, involvement, reputation and business performance, the recommendation, business indicators and satisfaction in working in organizations. We note as well that the relevant aspects for the performance efficiency of employees we can see that the main factors lie in the positive attitude, self-analysis, self-motivation, goal setting, combined with the ability to generate action comprising the other to be understood in the organization where it operates.
Description
Keywords
Comunicação estratégica Liderança pessoal Eficiência empresarial Gestão da comunicação Strategic communication Personal leadership Business efficiency Communication management
Citation
Publisher
Instituto Politécnico do Porto, Instituto Superior de Contabilidade e Administração do Porto, Edição própria