Publication
An identity-based approch to communication
| dc.contributor.author | Sa Sequeira, Arminda | |
| dc.contributor.other | Gonçalves, Gisela | |
| dc.date.accessioned | 2013-11-14T09:07:45Z | |
| dc.date.available | 2013-11-14T09:07:45Z | |
| dc.date.issued | 2012 | |
| dc.description.abstract | The main objective of this paper is to evaluate the key elements in the construction of cosistent organisational messages over time. In order to accomplish that, we propose the aligment of several elements: vision, misson, objectives, cultural values, optimal identity attributes, positioning, type of messages, communication style and means, and image... | por |
| dc.identifier.doi | 10400.22/2809 | |
| dc.identifier.isbn | 978-989-654-087-6 | |
| dc.identifier.uri | http://hdl.handle.net/10400.22/2809 | |
| dc.language.iso | eng | por |
| dc.peerreviewed | yes | por |
| dc.publisher | LabCom Books | por |
| dc.subject | Organizational and strategic communication | por |
| dc.subject | Identity | por |
| dc.subject | Image | por |
| dc.subject | Reputation | por |
| dc.title | An identity-based approch to communication | por |
| dc.type | journal article | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | Covilhã | por |
| oaire.citation.endPage | 154 | por |
| oaire.citation.startPage | 149 | por |
| oaire.citation.title | The dialogue imperative: trends and challenges in strategic and organisational communication | por |
| person.familyName | Sequeira | |
| person.givenName | Arminda | |
| person.identifier.ciencia-id | C812-4B0F-A79B | |
| person.identifier.orcid | 0000-0003-1457-6070 | |
| person.identifier.rid | AGN-5391-2022 | |
| rcaap.rights | openAccess | por |
| rcaap.type | article | por |
| relation.isAuthorOfPublication | 2420f608-410c-4c95-9fa0-b2302c83809a | |
| relation.isAuthorOfPublication.latestForDiscovery | 2420f608-410c-4c95-9fa0-b2302c83809a |