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Advisor(s)
Abstract(s)
No século XXI, o poder do cinema em transformar o mundo é cada vez mais percetível, “films have the capacity to influence people and lead them to new perspectives” (The Doc Society, 2019, p. 10). O cinema documental utiliza a técnica de storytelling: a partir de factos reais e leva consigo o desejo de trazer para o conhecimento da sociedade um assunto relevante seja em âmbito social, político ou económico. Como nos explica a autora Rebekah Brammer “from ‘The Thin Blue Line’ to ‘An Inconvenient Truth’, documentaries have long aimed to shine a light on injustices and global issues in the hope that they can enact some kind of change” (2015, p. 73). Um filme documental,
ou mesmo um filme ficcional com tais motivações, carrega consigo uma missão de levar
ao público um argumento sobre um tema. A sua força e alcance serão percebidos, não
apenas pelo
storytelling
e o ponto de vista do realizador “impresso” na obra, mas o tema
poderá ser catapultado proporcionalmente à divulgação alcançada em meios de
comunicação tradicionais ou online, e especialmente pelo planeamento estratégico de
uma campanha de impacto social.
O realizador de uma obra cinematográfica que deseja gerar impacto social, tem
a aspiração de “[to] make something previously invisible about the world visible”
(Oppenheimer, 2015, para. 4) e cria-a com a aspiração de que o público, após a
visualização do filme, se sinta impelido a agir, seja numa posição passiva-reflexiva ou de
uma forma ativa, que o impulsiona à ação; como será analisado o caso do documentário
Blackfish
da realizadora Gabriela Cowperthwaite (2013), que muito impactou as
atividades da empresa Sea World.
Dentro da história do cinema, é o cinema documental que assume o papel de
obra com a missão de informar, educar, consciencializar, divulgar e, de forma mais
notória atualmente, sensibilizar o público para uma mudança social, seja no âmbito local
ou global.
In the 21st century, the power of cinema to transform the world is impossible to ignore, “films have the capacity to influence people and lead them to new perspectives” (The Doc Society, 2019, p. 10). Documentary films use storytelling technique from real facts to bring relevant subject matters to society, to raise awareness about social, political or economic issues. As the writer Rebekah Brammer says “from ‘ The Thin Blue Line’ to ‘ An Inconvenient Truth ’, documentaries have long aimed to shine a light on injustices and global issues in the hope that they can enact some kind of change” (2015, p. 73). Documentary films, or even feature films with such motivation, carry within the mission to create a better world. The film will succeed based on the well-done storytelling, the director’s point of view, the buzz created on the news and on the internet, but specially it needs to have an effective social impact campaign associated. The director who wants to create social impact with films, inspired by “make[ing] something previously invisible about the world visible” (Oppenheimer, 2015, para. 4) does it with the aspiration that the audience, after watching the film, will feel compelled to act, either in a passive position, rethinking their believes and behaviors, or in an active way that drives them to action, as we’ll see in the case of the documentary film Blackfish directed by Gabriela Cowperthwaite (2013), which had an impact on the business of Sea World. In the history of cinema, documentary films have the role of making movies with the mission to inform, educate, raise awareness, spread the word and inspire social change either locally or globally.
In the 21st century, the power of cinema to transform the world is impossible to ignore, “films have the capacity to influence people and lead them to new perspectives” (The Doc Society, 2019, p. 10). Documentary films use storytelling technique from real facts to bring relevant subject matters to society, to raise awareness about social, political or economic issues. As the writer Rebekah Brammer says “from ‘ The Thin Blue Line’ to ‘ An Inconvenient Truth ’, documentaries have long aimed to shine a light on injustices and global issues in the hope that they can enact some kind of change” (2015, p. 73). Documentary films, or even feature films with such motivation, carry within the mission to create a better world. The film will succeed based on the well-done storytelling, the director’s point of view, the buzz created on the news and on the internet, but specially it needs to have an effective social impact campaign associated. The director who wants to create social impact with films, inspired by “make[ing] something previously invisible about the world visible” (Oppenheimer, 2015, para. 4) does it with the aspiration that the audience, after watching the film, will feel compelled to act, either in a passive position, rethinking their believes and behaviors, or in an active way that drives them to action, as we’ll see in the case of the documentary film Blackfish directed by Gabriela Cowperthwaite (2013), which had an impact on the business of Sea World. In the history of cinema, documentary films have the role of making movies with the mission to inform, educate, raise awareness, spread the word and inspire social change either locally or globally.
Description
Trabalho de projeto
Keywords
Cinema de impacto Storytelling Mudança social Veganismo Filme documentário Impact cinema Social change Vegan Documentary film
Pedagogical Context
Citation
Publisher
Instituto Politécnico do Porto. Escola Superior de Media Artes e Design