| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.31 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Com a realização deste relatório de estágio pretende-se perceber qual a importância dos eventos na promoção de um destino turístico numa realidade mais próxima, tendo como caso de estudo a região de Valongo. Neste contexto, foi necessário identificar o tipo de eventos organizados na região, perceber o seu papel enquanto fator de promoção e caracterizar todos os seus efeitos na região. Como fonte de obtenção de informação, foi escolhida a entidade, Câmara Municipal de Valongo, principal organizador de eventos na região e local onde foi realizado o estágio.
A metodologia utilizada neste estudo foi a metodologia qualitativa. Foram realizadas dez entrevistas semiestruturadas a membros da Câmara Municipal de Valongo que participam na organização de eventos, de diferentes áreas de intervenção.
Também foi realizado um pequeno inquérito aos entrevistados para caracterizar socio-demograficamente a amostra do estudo. A análise de dados foi efetuada de acordo com os procedimentos de análise de conteúdo.
Os resultados confirmam que os eventos contribuem positivamente de diferentes formas, quer por exemplo na divulgação de produtos e das mais valias da região, quer como atração de visitantes ou na valorização das infraestruturas existentes na região de Valongo. E por isso demonstram serem muito importantes para o crescimento e promoção da região de Valongo.
This internship report aims to understand the importance of the events regarding the promotion of the tourist destination in a closer reality, by taking as a case of study the region of Valongo. In this context, the intention was to identify the type of events organized in the region, understand their role as factor of promotion and characterize all their effects in the region. The entity chosen as source of information was Câmara Municipal de Valongo, the main event planner in the region and the place where the internship took place. The methodology used in this study was the qualitative methodology. Ten semi-structured interviews were conducted to the Câmara Municipal de Valongo members that participate in the events organization from different areas of intervention. Besides that, a small survey was done to the participants of the study in order to describe socially and demographically the study sample. The collected data was analysed according the analysis of the content procedure. The results confirm that they help in different ways, for example in the promotion of products and to enhance the strengths of the region, or as an attraction to the visitors or to help in the valuation of existing infrastructures in the region. And for that reasons the events show that they are really important to the region’s growth and promotion of Valongo.
This internship report aims to understand the importance of the events regarding the promotion of the tourist destination in a closer reality, by taking as a case of study the region of Valongo. In this context, the intention was to identify the type of events organized in the region, understand their role as factor of promotion and characterize all their effects in the region. The entity chosen as source of information was Câmara Municipal de Valongo, the main event planner in the region and the place where the internship took place. The methodology used in this study was the qualitative methodology. Ten semi-structured interviews were conducted to the Câmara Municipal de Valongo members that participate in the events organization from different areas of intervention. Besides that, a small survey was done to the participants of the study in order to describe socially and demographically the study sample. The collected data was analysed according the analysis of the content procedure. The results confirm that they help in different ways, for example in the promotion of products and to enhance the strengths of the region, or as an attraction to the visitors or to help in the valuation of existing infrastructures in the region. And for that reasons the events show that they are really important to the region’s growth and promotion of Valongo.
Description
Relatório de estágio
Keywords
Eventos Turismo Câmara Municipal de Valongo Valongo Events Tourism