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Ferramenta estratégica de apoio à tomada de decisão na gestão de casinos
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| 7.06 MB | Adobe PDF |
Advisor(s)
Abstract(s)
A presente Dissertação tem como principal objetivo o desenvolvimento de uma
ferramenta estratégica de apoio à tomada de decisão na Gestão de Casinos, visando
contribuir para um melhor entendimento da atividade de exploração de Salas de
Máquinas nos Casinos Portugueses através da simulação, expondo fatores ou
circunstâncias que afetam os resultados de exploração. Assim, pretende-se definir
estratégias possíveis de implementação para rápida resposta e adaptação a
determinados cenários económicos de modo que os operadores de casinos se tornem
mais competitivos.
O sector do jogo em casinos mostrou não ser à prova de recessão como se
acreditava, e uma economia lenta e aumento da concorrência desvendou desafios e
problemas aos operadores que hoje questionam o que pode ser feito para mudar esta
situação. Os tempos atuais caracterizam-se por rápidas mudanças tecnológicas e
económicas, e as empresas precisam de se capacitar e habilitar para responder a tais
desafios, sendo premente novas formas de pensar e agir, cujas soluções passam pela
análise e estudo das operações e fatores chave que influenciam as receitas e pela
procura de medidas de melhoria analisando o feedback da sua implementação.
Neste contexto, foi usada a modelação e simulação de sistemas dinâmicos como
ferramenta estratégica no apoio à conceção e tomada de decisão com o intuito de
compreender as complexidades e heterogeneidades dos negócios para conceber
organizações mais eficazes. Esta abordagem permite criar simuladores de gestão onde
o espaço e tempo são compactados e reduzidos para que se possa experimentar efeitos
colaterais a longo prazo das decisões estratégicas, incrementar a aprendizagem,
desenvolver o entendimento dos sistemas complexos de negócios, suas estruturas e
conceção de estratégias para o maior sucesso.
This work has as main objective the development of a strategic tool to support decision making in Casinos Management, to contribute to a better understanding of the Slot Machines exploration activity in Portuguese Casinos through simulation, exposing factors or circumstances that affect operating results. Thus, we intend to identify possible implementation strategies for rapid response and adaptation to economic scenarios so that the casino operators to become more competitive. The gaming sector casinos showed not be recession proof as it was believed, and a sluggish economy and increased competition unraveled challenges and problems to operators who today question what can be done to change this situation. The present times are characterized by rapid technological and economic change, and companies need to empower and enable to respond to such challenges, urgent and new ways of thinking and acting, whose solutions lie in analysis and study of operations and key factors influence revenues and demand improvement measures by analyzing the feedback on its implementation. In this context, the modeling and simulation of dynamic systems as a strategic tool to support the design and decision-making was used in order to understand the complexities and heterogeneity of business to design more effective organizations. This approach allows you to create management simulators where space and time are compressed and reduced so that you can experience long-term side effects of strategic decisions, enhance learning, develop an understanding of complex business systems, their structure and design strategies to the most successful.
This work has as main objective the development of a strategic tool to support decision making in Casinos Management, to contribute to a better understanding of the Slot Machines exploration activity in Portuguese Casinos through simulation, exposing factors or circumstances that affect operating results. Thus, we intend to identify possible implementation strategies for rapid response and adaptation to economic scenarios so that the casino operators to become more competitive. The gaming sector casinos showed not be recession proof as it was believed, and a sluggish economy and increased competition unraveled challenges and problems to operators who today question what can be done to change this situation. The present times are characterized by rapid technological and economic change, and companies need to empower and enable to respond to such challenges, urgent and new ways of thinking and acting, whose solutions lie in analysis and study of operations and key factors influence revenues and demand improvement measures by analyzing the feedback on its implementation. In this context, the modeling and simulation of dynamic systems as a strategic tool to support the design and decision-making was used in order to understand the complexities and heterogeneity of business to design more effective organizations. This approach allows you to create management simulators where space and time are compressed and reduced so that you can experience long-term side effects of strategic decisions, enhance learning, develop an understanding of complex business systems, their structure and design strategies to the most successful.
Description
Keywords
Dinâmica de sistemas Sistemas dinâmicos Simulação Sistemas de apoio à decisão Gestão de casinos System dynamics Dynamic systems Simulation Decision systems support Casino management