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Resumo(s)
Este trabalho consiste numa reflexão sobre o contexto em que se insere o mercado cinematográfico em Portugal no séc. XXI, considerando a importância do produtor conhecer e compreender o estado atual do financiamento estatal, o consumo de cinema nacional, a quota de mercado dos filmes portugueses e as possíveis formas de distribuição, incluindo as que resultam do desenvolvimento das novas plataformas
digitais.
Cada filme é uma entidade em si mesmo, e o seu objetivo primordial é ser visto pelo maior número de pessoas. Tendo como ponto de partida esta premissa, importa aqui refletir sobre a panóplia de canais de distribuição existentes e perceber quais os que, integrados numa conjuntura artística e comercial, melhor se adequam a esta finalidade.
Esta pesquisa sobre os meios e as possibilidades que o produtor dispõe para contribuir para a visibilidade do cinema português (dentro das fronteiras nacionais e no mercado internacional) tem por objetivo a conclusão do Mestrado em Comunicação Audiovisual, com Especialização em Produção e Realização, da Escola Superior de Música, Artes e Espetáculo do Instituto Politécnico do Porto.
This work is a reflection on the environment of the film market in the 21st century in Portugal, given the importance of the producer to know and understand the current status of the State funding, the national film consumption, the market share of Portuguese films and the possible ways of distribution, including those resulting from the development of new digital platforms. Each movie is an entity in itself, is primary goal is to be seen by the largest number of people. Taking as starting point this premise, it matters here to reflect on the panoply of existing distribution channels and to realize which ones, integrated in an artistic and commercial context, are more suitable for this purpose. The aim of this research on the media and options available the producer has to contribute to the Portuguese cinema visibility (within national boundaries and at international market) is the conclusion of the Master Degree in Audiovisual Communication, with Specialization in Production and Realization, at the Escola Superior de Música e Artes do Espectáculo (School of Music and Performing Arts) of IPP (Polytechnic Institute of Porto).
This work is a reflection on the environment of the film market in the 21st century in Portugal, given the importance of the producer to know and understand the current status of the State funding, the national film consumption, the market share of Portuguese films and the possible ways of distribution, including those resulting from the development of new digital platforms. Each movie is an entity in itself, is primary goal is to be seen by the largest number of people. Taking as starting point this premise, it matters here to reflect on the panoply of existing distribution channels and to realize which ones, integrated in an artistic and commercial context, are more suitable for this purpose. The aim of this research on the media and options available the producer has to contribute to the Portuguese cinema visibility (within national boundaries and at international market) is the conclusion of the Master Degree in Audiovisual Communication, with Specialization in Production and Realization, at the Escola Superior de Música e Artes do Espectáculo (School of Music and Performing Arts) of IPP (Polytechnic Institute of Porto).
Descrição
Palavras-chave
Cinema Produção Financiamento Distribuição Production Funding Distribution