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Advisor(s)
Abstract(s)
Nowadays, Local Accommodation is one of the main types of accommodations, not only seen in
Portugal, but also worldwide. The huge growth of this subject and the strong commitment to new
concepts has fostered new trends and needs in the consumer. The present study aims to identify the
national tourist perception, living in the North of Portugal, in relation to local accommodation,
characterizing the main influence and motivation factors in the choice of this type of accommodation
in Portugal and abroad. Taking this into consideration, after a literature review, an inquiry was carried
out through an online questionnaire, composed mostly of closed questions and evaluation scales, to all
Portuguese living in the north of Portugal, who had travelled at least once over the past 5 years. A
random sample of 239 participants was collected, between May and July 2019. The collected data was
treated through the SPSS software. An exploratory descriptive analysis, an inferential analysis and a
factor analysis were then conducted using the information gathered. The study seems to point out that
there is a significant relationship between the national tourist’s adhesions to touristic accommodation
in Portugal with the national adhesion to touristic accommodation abroad. The adhesion to local
accommodation in Portugal is not related to the reasons for the trip/travel and the adhesion to local
accommodation abroad, is mostly motivated by leisure. In what concerns the perception of the national
tourist about touristic accommodation the location (Portugal/abroad) is not relevant.
Description
Keywords
Tourism Local accommodation Touristic accommodation Motivations
Citation
Publisher
International Business Information Management Association (IBIMA)