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Authors
Advisor(s)
Abstract(s)
Este trabalho teve como objetivo a conclusão e aplicação dos conhecimentos
adquiridos no curso de Mestrado em Design na ESMAD, PPORTO, que originou o
desenvolvimento de uma reformulação no design de rótulos e embalagens da gama
SkinSecret, para a empresa Skinspiration tornando-as sustentáveis e colaborar para a
discussão sobre esta área - o Design de Identidade, Rótulos e Embalagens. Para tal fim,
utiliza-se uma metodologia de carater essencialmente qualitativo, recorrendo a
utilização de uma série de métodos de pesquisa, nomeadamente estudos de casos,
analise de entrevistas e literatura qualificada, previamente abordada em ambiente de
sala de aula, que foram sendo aplicados ao longo do desenvolvimento do projeto. Numa
principal e fundamental abordagem a este tema, foi necessário, primeiramente, fazer
uma busca de fundamentos teóricos para sustentar todo o processo de aprendizagem e
de desenvolvimento projetual, para fomentar o espírito crítico e fundamentar a futura
tomada de opções graficas, munidas dos objetivos, contextos e tecnologias apropriadas.
Seguidamente, foi estudada a empresa portuguesa Skinspiration e seus objetivos e
características, bem como analisada a gama escolhida para reformulação - SkinSecret -
os produtos que oferece, os seus objetivos de venda e o mercado que pretende atingir.
Conjuntamente, foram analisados produtos similares de concorrentes diretos,
verificadas as diferenças, nomeadamente, nos materiais utilizados, nos seus processos
de impressão e método de comunicação. Mediante a fase de consolidação teórica e de
estudo de casos, foram equacionadas soluções para dar aso a concretização de um
projeto, com objetivo de solucionar os problemas referidos e detetados na comunicação
desta marca. Desenvolveu-se a definição de conceitos essenciais para o
desenvolvimento do projeto criativo, passando seguidamente para a realização
projetual. Skinspiration é uma empresa nacional de média escala com sede na Madeira,
com postos de venda (em farmácias) por diversos pontos de Portugal Continental e
desempenha as suas funções no segmento de tratamento pessoal. Segundo consta no
seu site (SKINspiration, 2017), a linha SkinSecret tem o fator diferenciador de ter sido
desenvolvida em parceria com a Faculdade de Farmácia da Universidade de Lisboa. A
Skinspiration compromete-se com a realização de testes dermatológicos apenas em
Humanos e ainda com a sustentabilidade, utilizando os recursos naturais de forma
inteligente. Como pode ler-se no seu site “O nosso compromisso diário, é o de desenvolver
a nossa atividade económica, tendo sempre em mente a não agressão do meio ambiente e o respeito ecológico, (...). ”A linha SkínSecret atua numa faixa etária compreendida entre
30 aos 65 anos, sendo a sua oferta produtos como: creme de rosto hidratante anti-idade,
creme de rosto antirrugas, creme de mãos e creme de corpo.
This work aimed to conclude and apply the knowledge acquired in the Master's in Design course atESMAD, P.PORTO, which led to the development of a sustainable reform in the design of labels and packaging, from the SkinSecret range from the company Skinspiration, as well as collaboration for the discussion on this area - the Design of ldentiiy, Labels and Packaging. This way, an essentially qualitative methodology is used, resorting to the use of a series of research methods, including case studies, analysis of interviews and qualified literature previously addressed in a classroom environment, which have been applied throughout the development of the project. In a main and fundamental approach to this theme, it was firstly necessary, to make a search for theoretical foundations to support the entire process of learning and project development, to foster a critical spirit and support the future making of graphic options, armed with the objectives, contexts, technologies and its needs of the target audience. Then, the portuguese company Skinspiration was studied and its objectives and characteristics were studied, as well as an analysis of the range chosen for reformulation, SkinSecret, the products it offers and its sales objectives and the market it intends to reach. ln addition, similar products from direct competitors were analyzed, verifying the differences, namely, in the materials used, in their printing processes and method of communication. Through the phase of theoretical consolidation and case study, solutions were equated to give rise to the implementation of a project with the objective of solving the problems mentioned and detected in the communication of this brand. The definition of essential concepts for the development of the creative project was formulated, in order to move on to project realization. Skinspiration is a medium-scale national company based in Madeira, with points of sale (in pharmacies) in various parts of mainland Portugal. lt performs its functions in the personal treatment segment. According to its website (SKlpiration, 2017), the SkinSecret line has the differentiating factor of having been developed in partnership with the Faculty of Pharmacy of the University of Lisbon. Skinspiration is committed to carrying out dermatological tests only on Humans and also to sustainability, using natural resources intelligently. As they say on their website “Our daily commitment is to develop our economic activity, always keeping in mind the non-aggression of the environment and ecological respect, (...).” The SkinSecret line operates in an age group from 30 to 65 years old, and its products offer anti-aging moisturizing face cream, anti-wrinkle face cream, hand cream and body cream.
This work aimed to conclude and apply the knowledge acquired in the Master's in Design course atESMAD, P.PORTO, which led to the development of a sustainable reform in the design of labels and packaging, from the SkinSecret range from the company Skinspiration, as well as collaboration for the discussion on this area - the Design of ldentiiy, Labels and Packaging. This way, an essentially qualitative methodology is used, resorting to the use of a series of research methods, including case studies, analysis of interviews and qualified literature previously addressed in a classroom environment, which have been applied throughout the development of the project. In a main and fundamental approach to this theme, it was firstly necessary, to make a search for theoretical foundations to support the entire process of learning and project development, to foster a critical spirit and support the future making of graphic options, armed with the objectives, contexts, technologies and its needs of the target audience. Then, the portuguese company Skinspiration was studied and its objectives and characteristics were studied, as well as an analysis of the range chosen for reformulation, SkinSecret, the products it offers and its sales objectives and the market it intends to reach. ln addition, similar products from direct competitors were analyzed, verifying the differences, namely, in the materials used, in their printing processes and method of communication. Through the phase of theoretical consolidation and case study, solutions were equated to give rise to the implementation of a project with the objective of solving the problems mentioned and detected in the communication of this brand. The definition of essential concepts for the development of the creative project was formulated, in order to move on to project realization. Skinspiration is a medium-scale national company based in Madeira, with points of sale (in pharmacies) in various parts of mainland Portugal. lt performs its functions in the personal treatment segment. According to its website (SKlpiration, 2017), the SkinSecret line has the differentiating factor of having been developed in partnership with the Faculty of Pharmacy of the University of Lisbon. Skinspiration is committed to carrying out dermatological tests only on Humans and also to sustainability, using natural resources intelligently. As they say on their website “Our daily commitment is to develop our economic activity, always keeping in mind the non-aggression of the environment and ecological respect, (...).” The SkinSecret line operates in an age group from 30 to 65 years old, and its products offer anti-aging moisturizing face cream, anti-wrinkle face cream, hand cream and body cream.
Description
Trabalho de projeto
Keywords
Design Reformulação Design de embalagens Design de identidade Rotulagem Produtos de hidratação Reformulation Packaging design Identity design Labelling Hydration products