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A expansão da Internet provocou profundas alterações na forma como as organizações orientam os seus negócios. A compra e venda de bens e serviços através da Internet trouxe inúmeros benefícios às organizações, permitindo um maior alcance tanto a clientes como a fornecedores, além da hipótese de uma loja sempre aberta. Mais ainda, o comércio eletrónico revelou-se uma importante ferramenta para combater os efeitos dos confinamentos provocados pela pandemia COVID-19 nas organizações. Assim, em virtude do contexto pandémico, muitas organizações viram-se pressionadas a tomar a decisão de criar uma loja online. No entanto, a opção pela adoção do comércio eletrónico por parte das organizações pode significar, por vários motivos, uma sobrecarga financeira significativa. Existem, disponíveis no mercado, diversas soluções para apoiar as empresas na implementação de comércio eletrónico. Estas soluções são capazes de dar resposta às necessidades e requisitos de empresas de diferentes dimensões, estado de maturidade e áreas de negócio e é da maior importância que todas as soluções sejam estudadas e ponderadas. O trabalho realizado durante o estágio procurou um melhor entendimento das várias soluções existentes e da sua adequação a pequenas e médias empresas, tendo sido realizado numa empresa que desenvolve soluções deste tipo. A intervenção aí realizada teve como objetivo perceber e colmatar carências identificadas. Este relatório contém uma revisão da literatura na área e apresenta a análise de dados recolhidos, através de um questionário do tipo diagnóstico. Foi utilizada a metodologia Investigação-Ação, de forma que se pudessem implementar melhorias na empresa e nos serviços prestados aos clientes. Foram executadas todas as etapas de um ciclo de Investigação-ação, tendo sido o resultado do estágio avaliado como um sucesso.
The Internet expansion has forced companies to change significantly the way they conduct their business. Buying and selling goods and services through the Internet has brought numerous benefits for companies, allowing them a better reach to customers and suppliers, besides giving them a chance to have a store that is always open. Moreover, electronic commerce, or e-commerce, has proven to be an important tool to mitigate the consequences of COVID-19 pandemic confinement. Thus, many companies were forced to pull the plug on adopting an online store due to the pandemic. However, electronic commerce adoption may represent a financial overload to some companies. Many e-commerce solutions can satisfy the needs of different sizes, maturity, and business area companies, and companies must consider all solutions. The work and research developed throughout the internship seeks to better understand these solutions and how they could suit small and medium enterprises, having the internship been carried in a company that delivers these solutions. The intervention aimed to understand and correct some needs identified along the process. This report also contains the related literature consulted along the process and data analysis through a diagnostic type questionnaire. The methodology applied throughout the investigation was Action-Research, so that improvements could be implemented in the company and in the services provided to customers. All stages of an Action-Research cycle were implemented, and the internship was evaluated as a success.
The Internet expansion has forced companies to change significantly the way they conduct their business. Buying and selling goods and services through the Internet has brought numerous benefits for companies, allowing them a better reach to customers and suppliers, besides giving them a chance to have a store that is always open. Moreover, electronic commerce, or e-commerce, has proven to be an important tool to mitigate the consequences of COVID-19 pandemic confinement. Thus, many companies were forced to pull the plug on adopting an online store due to the pandemic. However, electronic commerce adoption may represent a financial overload to some companies. Many e-commerce solutions can satisfy the needs of different sizes, maturity, and business area companies, and companies must consider all solutions. The work and research developed throughout the internship seeks to better understand these solutions and how they could suit small and medium enterprises, having the internship been carried in a company that delivers these solutions. The intervention aimed to understand and correct some needs identified along the process. This report also contains the related literature consulted along the process and data analysis through a diagnostic type questionnaire. The methodology applied throughout the investigation was Action-Research, so that improvements could be implemented in the company and in the services provided to customers. All stages of an Action-Research cycle were implemented, and the internship was evaluated as a success.
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Comércio eletrónico Lojas online Soluções de comércio eletrónico Pequenas e médias empresas PME Electronic commerce Online stores Electronic commerce solutions Small and medium enterprises SME