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Authors
Advisor(s)
Abstract(s)
The nomination of Guimarães to host the 2012 European Capital of Culture (ECC) has
put on the agenda of the city the need of measuring the effects that the implementation of
this mega event could have in it and in the municipality a whole. The balance of the benefits
and costs and an extended community involvement tend to reduce negative impacts and
enhance positive ones. This chapter analyzes the involvement of population and local
associations in the planning and organization of the 2012 Guimarães European Capital of
Culture, using the coverage made during 2011 by local and national press of the mega
event. A content analysis of the news published covering the period between January and
December 2011 and using three newspapers was conducted. From those, two were local
and weekly newspapers and one was a national daily one. Looking to data results, it can be
concluded that it was poor the community involvement and, also, the one of the cultural
associations in the organizations of the 2012 ECC. A strong negative reaction to the model
choose to plan the mega event conducted by official organizers was found, which has cast
doubts on the desirable participation of the residents and, consequently, on the success of
the mega event, especially in a perspective of a medium and long term effects.
Description
Keywords
Socioeconomic impacts Cultural tourism European capital of culture Mega events Guimarães
Citation
Santos, José de Freitas. EX-ANTE EVALUATION BY THE MEDIA OF THE GUIMARÃES 2012 EUROPEAN CAPITAL OF CULTURE, THE OVERARCHING ISSUES OF THE EUROPEAN SPACE Strategies for Spatial (Re)planning based on Innovation, Sustainability and Change, 1, 151-170, 2013.