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Advisor(s)
Abstract(s)
Ao analisar o posicionamento de vários autores, é possível perceber que o fenómeno das fake news tem ganhado cada vez mais espaço e relevância atualmente. No entanto, se a análise tiver um campo mais abrangente (desde os primórdios), é possível identificar fenómenos que se assemelham às fake news.
Estes acontecimentos ganham uma proporção ainda maior considerando o crescente desenvolvimento das novas tecnologias e a presença das redes sociais no nosso quotidiano, que lhes assegura uma propagação acelerada, transfronteiriça e com maiores chances de reprodução e circulação. É exatamente com base neste cenário, que se pretende aqui compreender o fenómeno das fake news no contexto das redes sociais, analisando a intervenção das Relações Públicas face a este acontecimento. Assim, importa analisar o posicionamento dos profissionais de Relações Públicas face aos efeitos das fake news, procurando a diferenciação institucional e a construção de relacionamentos com os seus stakeholders, através da promoção e difusão de informações credíveis e confiáveis.
Esta investigação tem como principal objetivo conhecer as possíveis intervenções que poderão ter os profissionais de Relações Públicas, em Cabo Verde, no contexto das fake news nas redes sociais.
Através de um retrato descritivo, de natureza quantitativa, seguindo um modelo hipotético dedutivo, através de um inquérito por questionário a uma amostra de 114 estudantes de Relações Públicas e profissionais desta área, apresentando-se um conjunto de possíveis recomendações e boas práticas que os profissionais de Relações Públicas poderão implementar nas suas instituições fazer face ao fenómeno das fake news.
Os resultados deste estudo traçaram um panorama a nível do conhecimento dos estudantes e profissionais de Relações Públicas sobre a temática das fake news, bem como os efeitos deste fenómeno numa organização e um quadro de possíveis estratégias consideradas como fundamentais para responder a este fenómeno, deixando claro a necessidade de apostar numa melhor informação/formação dos profissionais de relações públicas relativamente às fake news.
When analyzing the position of several authors, it is possible to perceive that the phenomenon of fake news has gained more space and relevance nowadays. However, if the analysis has a broader field (from the beginning), it is possible to identify phenomena that resemble fake news. These events gain an even greater proportion considering the growing development of new technologies and the presence of social media in our daily lives, which ensures an accelerated, cross-border propagation with greater chances of reproduction and circulation. It is precisely based on this scenario that we intend to understand the phenomenon of fake news in the context of social networks, analyzing the intervention of Public Relations in the face of this event. Thus, it is important to analyze the position of Public Relations professionals in the face of the effects of fake news, seeking institutional differentiation and building relationships with their stakeholders, through the promotion and dissemination of credible and reliable information. The main objective of this investigation is to know the possible interventions that Public Relations professionals in Cape Verde may have in the context of fake news on social media. Through a descriptive portrait, of a quantitative nature, following a hypothetical deductive model, through a questionnaire survey to a sample of 114 Public Relations students and professionals in this area, presenting a set of possible recommendations and good practices that professionals of Public Relations will be able to implement in their institutions to face the phenomenon of fake news. The results of this study provided an overview of the knowledge of Public Relations students and professionals about fake news, as well as the effects of this phenomenon on an organization and a framework of possible strategies considered fundamental to respond to this phenomenon, making clear the need to invest in better information/training of Public Relations professionals regarding fake news.
When analyzing the position of several authors, it is possible to perceive that the phenomenon of fake news has gained more space and relevance nowadays. However, if the analysis has a broader field (from the beginning), it is possible to identify phenomena that resemble fake news. These events gain an even greater proportion considering the growing development of new technologies and the presence of social media in our daily lives, which ensures an accelerated, cross-border propagation with greater chances of reproduction and circulation. It is precisely based on this scenario that we intend to understand the phenomenon of fake news in the context of social networks, analyzing the intervention of Public Relations in the face of this event. Thus, it is important to analyze the position of Public Relations professionals in the face of the effects of fake news, seeking institutional differentiation and building relationships with their stakeholders, through the promotion and dissemination of credible and reliable information. The main objective of this investigation is to know the possible interventions that Public Relations professionals in Cape Verde may have in the context of fake news on social media. Through a descriptive portrait, of a quantitative nature, following a hypothetical deductive model, through a questionnaire survey to a sample of 114 Public Relations students and professionals in this area, presenting a set of possible recommendations and good practices that professionals of Public Relations will be able to implement in their institutions to face the phenomenon of fake news. The results of this study provided an overview of the knowledge of Public Relations students and professionals about fake news, as well as the effects of this phenomenon on an organization and a framework of possible strategies considered fundamental to respond to this phenomenon, making clear the need to invest in better information/training of Public Relations professionals regarding fake news.
Description
Keywords
Notícias falsas Redes sociais Relações públicas Fake news Public relations Social media