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Authors
Advisor(s)
Abstract(s)
Os avanços tecnológicos e surgimento das TIC permitiram que o mercado laboral
se reinventasse, promovendo o aparecimento de novas formas de trabalho e de lazer e
por consequência o surgimento de novos segmentos de mercado: os nómadas digitais.
O estudo pretende aferir o impacto do nomadismo digital em destinos de pequena
e média dimensão, tendo como objetivo geral identificar o potencial de Amarante como
destino para nómadas digitais. Como objetivos específicos pretende identificar a oferta
turística e lacunas de Amarante para o nomadismo digital, analisar o posicionamento de
Amarante face ao nomadismo digital, identificar as motivações e comportamento dos
nómadas face ao destino e analisar o perfil dos nómadas em Amarante.
De forma a analisar o potencial de Amarante como destino para nómadas digitais
foi adotada uma metodologia mista recorrendo a entrevistas exploratórias individuais a
membros da autarquia local e posteriormente a realização de um questionário a
nómadas digitais com interesse em conhecer Amarante. Os dados obtidos foram tratados
e analisados com recurso ao software de estatística IBM SPSS 27 (IBM Statistical Package
for the Social Scienceque versão 27) que permitiu testar os objetivos de investigação
previamente definidos.
Através da análise de resultados foi possível verificar que Amarante é detentora
de vários produtos e recursos turísticos que satisfazem as necessidades dos nómadas
digitais apesar de ainda ser necessário criar estratégias para atração deste segmento.
Technological advances and the emergence of ICT have allowed the labor market to reinvent itself, enabling new forms of work and leisure to emerge and, consequently, the emergence of new market segments: digital nomads. The study aims to assess the impact of digital nomadism on small and medium-sized destinations, with the general objective of identifying Amarante's potential as a destination for digital nomads. The specific objectives are to identify Amarante's tourism supply and gaps for digital nomadism, analyze Amarante's position in the context of digital nomadism, identify nomads' motivations and behavior towards the destination and analyze the profile of Amarante's nomads. To analyze Amarante's potential as a destination for digital nomads, a mixed methodology was adopted using individual exploratory interviews with members of the local authority and then a questionnaire with digital nomads interested in getting to know Amarante. The data obtained was processed and analyzed using IBM SPSS 27 software (IBM Statistical Package for the Social Sciences, version 27), which allowed the previously defined research objectives to be tested. Analyzing the results of this study suggested that Amarante has a number of tourism products and resources that meet the needs of digital nomads, although it is still necessary to create strategies to attract this segment.
Technological advances and the emergence of ICT have allowed the labor market to reinvent itself, enabling new forms of work and leisure to emerge and, consequently, the emergence of new market segments: digital nomads. The study aims to assess the impact of digital nomadism on small and medium-sized destinations, with the general objective of identifying Amarante's potential as a destination for digital nomads. The specific objectives are to identify Amarante's tourism supply and gaps for digital nomadism, analyze Amarante's position in the context of digital nomadism, identify nomads' motivations and behavior towards the destination and analyze the profile of Amarante's nomads. To analyze Amarante's potential as a destination for digital nomads, a mixed methodology was adopted using individual exploratory interviews with members of the local authority and then a questionnaire with digital nomads interested in getting to know Amarante. The data obtained was processed and analyzed using IBM SPSS 27 software (IBM Statistical Package for the Social Sciences, version 27), which allowed the previously defined research objectives to be tested. Analyzing the results of this study suggested that Amarante has a number of tourism products and resources that meet the needs of digital nomads, although it is still necessary to create strategies to attract this segment.
Description
Dissertação de mestrado
Keywords
Nómadas digitais Nomadismo Digital Destinos Amarante Digital nomads Digital nomadism Destinations